Brandwave

How popular isBeckhoff?

In September 2026, people searched for Beckhoff by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.6% of all global industrial automation platform searches, placing Beckhoff sixth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about industrial automation platforms, Beckhoff appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Beckhoff is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. SiemensShare of searches 39.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Schneider ElectricShare of searches 21.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. ABBShare of searches 17.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. HoneywellShare of searches 14.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. BeckhoffShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top industrial automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beckhoff was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Beckhoff is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Siemens1st
  2. Rockwell Automation2nd
  3. Schneider Electric3rd
  4. Beckhoff4th
  5. Ignition5th
  6. CODESYS6th
  7. Honeywell7th
  8. ABB8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Siemens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rockwell Automation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schneider Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beckhoff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ABB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CODESYS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ignition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about industrial automation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which industrial automation platforms compete with Beckhoff?

Beckhoff against industrial automation platforms worldwide, by month

Share of searches by month for Siemens, Schneider Electric, ABB, Honeywell, Rockwell Automation, Beckhoff. The figures are in the table below the chart.

View monthly share of searches table
MonthSiemensSchneider ElectricABBHoneywellRockwell AutomationBeckhoffCODESYSIgnition
Oct 202537.9%17.1%20.9%17.1%3.4%1.9%1.3%0.56%
Nov 202544.4%16.3%16.3%16.3%3.3%1.8%1.2%0.53%
Dec 202542.7%15.7%19.2%15.7%3.2%1.7%1.2%0.51%
Jan 202639.6%17.9%17.9%17.9%3.6%1.6%1.1%0.58%
Feb 202640.8%18.4%18.4%15.1%3.7%1.7%1.4%0.6%
Mar 202637.8%20.9%17.1%17.1%3.4%1.9%1.3%0.63%
Apr 202640.7%18.3%18.3%15%3.7%2%1.3%0.67%
May 202640.8%18.4%18.4%15.1%3.7%1.7%1.4%0.6%
Jun 202639.6%17.9%17.9%17.9%3.6%1.6%1.1%0.58%
Jul 202640.9%18.5%18.5%15.1%3.7%1.7%1.1%0.6%
Aug 202641%18.5%18.5%15.1%3.7%1.4%1.4%0.6%
Sep 202639.2%21.6%17.7%14.5%3.5%1.6%1.3%0.65%

  1. 1.Siemens

    39.2%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Schneider Electric

    21.6%

    Moved from 3rd to 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +3.2 points.

  3. 3.ABB

    17.7%

    Moved from 2nd to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Honeywell

    14.5%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Rockwell Automation

    3.5%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Beckhoff

    1.6%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  7. 7.CODESYS

    1.3%

    Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Ignition

    0.65%

    Held 8th. 20.2K estimated branded searches, +12.2% vs prior month. Share 0 points.

Compare popularity between Beckhoff and its closest rivals

Every comparison with Beckhoff

7 comparisons

How has branded search demand for Beckhoff changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Beckhoff worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Beckhoff’s share of searches among industrial automation platforms worldwide held steady, from 1.9% to 1.6%.

How did search popularity change for industrial automation platforms worldwide in September 2026?

6 changes

  1. In September 2026, Schneider Electric overtook ABB to rank 2nd among industrial automation platforms worldwide, with 21.6% of the searches.

  2. In September 2026, Siemens lost share of searches among industrial automation platforms worldwide, from 41% to 39.2%.

  3. In September 2026, ABB lost share of searches among industrial automation platforms worldwide, from 18.5% to 17.7%.

  4. In September 2026, Honeywell lost share of searches among industrial automation platforms worldwide, from 15.1% to 14.5%.

  5. Estimated monthly branded searches for Ignition worldwide rose 12.2% over 12 measured months, from 18K to 20.2K in September 2026.

  6. Estimated monthly branded searches for Beckhoff worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are Beckhoff’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Beckhoff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beckhoff

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