Brandwave

Beckhoff vs Schneider Electric:Which is more popular?

In September 2026, Schneider Electric had more branded searches than Beckhoff among industrial automation platforms worldwide. Schneider Electric had about 673,000 branded searches, while Beckhoff had 49,500. Schneider Electric made up 21.6% of all industrial automation platform searches we track, and Beckhoff accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about industrial automation platforms, Schneider Electric appeared in four of the five answers and Beckhoff in three. Beckhoff and Schneider Electric were each mentioned first in two of the four answers that named either.

Among industrial automation platforms worldwide in September 2026

Who do people search for more?

Schneider Electric, about 14 searches for every 1 for Beckhoff

Schneider Electric 673K searchesBeckhoff 49.5K searches

Who does AI mention more?

Schneider Electric, mentioned in 4 of 5 answers, Beckhoff in 3

Schneider Electric in 4 of 5Beckhoff in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Beckhoff first in 2Schneider Electric first in 2

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Top industrial automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schneider Electric was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beckhoff was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Beckhoff and Schneider Electric were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Siemens1st
  2. Rockwell Automation2nd
  3. Schneider Electric3rd
  4. Beckhoff4th
  5. Ignition5th
  6. CODESYS6th
  7. Honeywell7th
  8. ABB8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Siemens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rockwell Automation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schneider Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beckhoff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ABB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CODESYS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ignition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about industrial automation platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Beckhoff or Schneider Electric more popular in search?

This chart shows how often people search Google for Beckhoff and Schneider Electric by name. Each line represents a brand's share of searches for all eight industrial automation platforms we track, month by month, from English-language searches worldwide.

Beckhoff and Schneider Electric among industrial automation platforms worldwide, by month

Share of searches by month for Schneider Electric, Beckhoff. The figures are in the table below the chart.

View monthly share of searches table
MonthSiemensSchneider ElectricABBHoneywellRockwell AutomationBeckhoffCODESYSIgnition
Oct 202537.9%17.1%20.9%17.1%3.4%1.9%1.3%0.56%
Nov 202544.4%16.3%16.3%16.3%3.3%1.8%1.2%0.53%
Dec 202542.7%15.7%19.2%15.7%3.2%1.7%1.2%0.51%
Jan 202639.6%17.9%17.9%17.9%3.6%1.6%1.1%0.58%
Feb 202640.8%18.4%18.4%15.1%3.7%1.7%1.4%0.6%
Mar 202637.8%20.9%17.1%17.1%3.4%1.9%1.3%0.63%
Apr 202640.7%18.3%18.3%15%3.7%2%1.3%0.67%
May 202640.8%18.4%18.4%15.1%3.7%1.7%1.4%0.6%
Jun 202639.6%17.9%17.9%17.9%3.6%1.6%1.1%0.58%
Jul 202640.9%18.5%18.5%15.1%3.7%1.7%1.1%0.6%
Aug 202641%18.5%18.5%15.1%3.7%1.4%1.4%0.6%
Sep 202639.2%21.6%17.7%14.5%3.5%1.6%1.3%0.65%

How has the Beckhoff and Schneider Electric comparison changed over the last 12 months?

3 findings

How did search popularity change for industrial automation platforms worldwide in September 2026?

2 changes

  1. In September 2026, Schneider Electric overtook ABB to rank 2nd among industrial automation platforms worldwide, with 21.6% of the searches.

  2. Estimated monthly branded searches for Beckhoff worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beckhoff’s and Schneider Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beckhoff

1 branded search term

  • beckhoff

Schneider Electric

1 branded search term

  • schneider-electric

How the Brand Demand Index is measured

Other head-to-heads among industrial automation platforms

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