Rockwell Automation vs Siemens:Which is more popular?
In September 2026, Siemens had more branded searches than Rockwell Automation among industrial automation platforms worldwide. Siemens had about 1.2 million branded searches, while Rockwell Automation had 110,000. Siemens made up 39.2% of all industrial automation platform searches we track, and Rockwell Automation accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about industrial automation platforms, both Rockwell Automation and Siemens appeared in all five answers. Siemens was mentioned before Rockwell Automation in four out of five answers.
Who do people search for more?
Siemens, about 11 searches for every 1 for Rockwell Automation
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Siemens, named ahead of Rockwell Automation in 4 of 5 answers
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Top industrial automation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Rockwell Automation and Siemens showed up in all five answers. Siemens was listed before Rockwell Automation in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Siemens1st
Rockwell Automation2nd
Schneider Electric3rd
Beckhoff4th
Ignition5th
CODESYS6th
Honeywell7th
ABB8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Siemens5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rockwell Automation5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Schneider Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beckhoff3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ABB2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Honeywell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CODESYS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ignition2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about industrial automation platforms
5 answers
Asked ChatGPT
“Which industrial automation platform should I use?”
Asked ChatGPT
“What are the best industrial automation platforms?”
Asked ChatGPT
“What's the best industrial automation platform for a factory?”
Searched Google, AI Overview
“industrial automation platforms”
Searched Google, AI Overview
“factory automation software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Rockwell Automation or Siemens more popular in search?
This chart shows how often people search Google for Rockwell Automation and Siemens by name. Each line represents a brand's share of searches for all eight industrial automation platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Siemens, Rockwell Automation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Siemens | Schneider Electric | ABB | Honeywell | Rockwell Automation | Beckhoff | CODESYS | Ignition |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 17.1% | 20.9% | 17.1% | 3.4% | 1.9% | 1.3% | 0.56% |
| Nov 2025 | 44.4% | 16.3% | 16.3% | 16.3% | 3.3% | 1.8% | 1.2% | 0.53% |
| Dec 2025 | 42.7% | 15.7% | 19.2% | 15.7% | 3.2% | 1.7% | 1.2% | 0.51% |
| Jan 2026 | 39.6% | 17.9% | 17.9% | 17.9% | 3.6% | 1.6% | 1.1% | 0.58% |
| Feb 2026 | 40.8% | 18.4% | 18.4% | 15.1% | 3.7% | 1.7% | 1.4% | 0.6% |
| Mar 2026 | 37.8% | 20.9% | 17.1% | 17.1% | 3.4% | 1.9% | 1.3% | 0.63% |
| Apr 2026 | 40.7% | 18.3% | 18.3% | 15% | 3.7% | 2% | 1.3% | 0.67% |
| May 2026 | 40.8% | 18.4% | 18.4% | 15.1% | 3.7% | 1.7% | 1.4% | 0.6% |
| Jun 2026 | 39.6% | 17.9% | 17.9% | 17.9% | 3.6% | 1.6% | 1.1% | 0.58% |
| Jul 2026 | 40.9% | 18.5% | 18.5% | 15.1% | 3.7% | 1.7% | 1.1% | 0.6% |
| Aug 2026 | 41% | 18.5% | 18.5% | 15.1% | 3.7% | 1.4% | 1.4% | 0.6% |
| Sep 2026 | 39.2% | 21.6% | 17.7% | 14.5% | 3.5% | 1.6% | 1.3% | 0.65% |
How has the Rockwell Automation and Siemens comparison changed over the last 12 months?
3 findings
- Siemens was ahead of Rockwell Automation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rockwell Automation’s share of searches among industrial automation platforms worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Siemens’ share of searches among industrial automation platforms worldwide moved from 37.9% to 39.2%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for industrial automation platforms worldwide in September 2026?
1 change
In September 2026, Siemens lost share of searches among industrial automation platforms worldwide, from 41% to 39.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rockwell Automation’s and Siemens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rockwell Automation
1 branded search term
- rockwell automation
Siemens
1 branded search term
- siemens
Other head-to-heads among industrial automation platforms
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