Brandwave

ABB vs Hager:Which is searched more?

In September 2026, ABB had more branded searches than Hager among electrical accessory brands worldwide. ABB was estimated to have 550K branded searches compared to Hager’s 90.5K, and held a 32.3% Share of Search versus Hager’s 5.3%. These are worldwide searches for English-language branded terms.

Share of Search among electrical accessory brands worldwide in September 2026Which is more popular in search, ABB or Hager?
ABB32.3%550K searches
vs
Hager5.3%90.5K searches

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Which is more popular in search, ABB or Hager?

Compare switch, socket and electrical accessory brands sold . Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ABB and Hager among electrical accessory brands worldwide, by month

Share of Search by month for ABB, Hager. The figures are in the table below the chart.

View monthly share of search table
MonthSchneider ElectricABBLegrandHagerPDLHPMClipsal
Oct 202531.7%38.7%14.2%6.3%5.2%2.8%1%
Nov 202534.1%34.1%15.2%5.6%6.8%3.1%1.1%
Dec 202531.7%38.8%14.2%5.2%6.4%2.9%0.85%
Jan 202634.6%34.6%15.5%5.7%5.7%3.1%0.93%
Feb 202636.2%36.2%13.2%6%4.9%2.7%0.8%
Mar 202638.4%31.4%14%6.3%6.3%2.8%0.84%
Apr 202634.8%34.8%12.7%5.7%8.5%2.6%0.94%
May 202635.3%35.3%12.9%5.8%7.1%2.6%0.95%
Jun 202634.8%34.8%15.5%5.7%5.7%2.6%0.94%
Jul 202635.8%35.8%13.1%5.9%5.9%2.6%0.79%
Aug 202635.8%35.8%13.1%5.9%5.9%2.6%0.96%
Sep 202639.5%32.3%14.4%5.3%5.3%2.4%0.87%

How has the ABB and Hager comparison changed over the last 12 months?

  • ABB was ahead of Hager in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ABB’s estimated Share of Search among electrical accessory brands worldwide moved from 38.7% to 32.3%, and its estimated monthly branded searches moved from 673K to 550K.
  • Across the 12 months ending September 2026, Hager’s estimated Share of Search among electrical accessory brands worldwide moved from 6.3% to 5.3%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for electrical accessory brands worldwide in September 2026?

  1. In September 2026, Schneider Electric overtook ABB to become the leader among electrical accessory brands worldwide, with 39.5% estimated Share of Search.

  2. In September 2026, ABB lost estimated Share of Search among electrical accessory brands worldwide, from 35.8% to 32.3%.

  3. In September 2026, Hager lost estimated Share of Search among electrical accessory brands worldwide, from 5.9% to 5.3%.

Other head-to-heads among electrical accessory brands

How each brand is measured

Brandwave collects information about searches that people make online using ABB’s and Hager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ABB

1 branded search term

  • abb

Hager

1 branded search term

  • hager

How the Brand Demand Index is measured

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