Brandwave

How popular isLutron?

In September 2026, people searched for Lutron by name about 60,500 times worldwide, about the same as the previous year. These searches made up 3.2% of all global electrical accessory brand searches, placing Lutron seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about electrical accessory brands, Lutron appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Lutron is the seventh most searched of 10 competitors and the second most recommended in AI answers.

  1. Schneider ElectricShare of searches 35.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. ABBShare of searches 29.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. LegrandShare of searches 13.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. HagerShare of searches 4.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LutronShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top electrical accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lutron was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lutron is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Leviton1st
  2. Lutron2nd
  3. Legrand3rd
  4. Hubbell4th
  5. Schneider Electric5th
  6. ABB–
  7. Hager–
  8. PDL–
  9. HPM–
  10. Clipsal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Legrand4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lutron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leviton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hubbell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schneider Electric1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PDL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HPM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clipsal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electrical accessory brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which electrical accessory brands compete with Lutron?

Lutron against electrical accessory brands worldwide, by month

Share of searches by month for Schneider Electric, ABB, Legrand, Hager, PDL, Hubbell, Lutron, Leviton, HPM. The figures are in the table below the chart.

View monthly share of searches table
MonthSchneider ElectricABBLegrandHagerPDLHubbellLutronLevitonHPMClipsal
Oct 202528.4%34.7%12.7%5.7%4.7%4.7%3.1%2.6%2.6%0.93%
Nov 202530.6%30.6%13.7%5%6.1%4.1%3.4%2.8%2.8%1%
Dec 202528.3%34.6%12.6%4.7%5.7%4.7%3.1%3.1%2.5%0.76%
Jan 202630.7%30.7%13.7%5.1%5.1%5.1%3.4%2.8%2.8%0.83%
Feb 202632.4%32.4%11.8%5.3%4.4%5.3%2.9%2.4%2.4%0.71%
Mar 202634.1%27.9%12.5%5.6%5.6%5.6%3.1%2.5%2.5%0.75%
Apr 202631.3%31.3%11.5%5.2%7.7%4.2%2.8%2.8%2.3%0.84%
May 202631.8%31.8%11.6%5.2%6.4%4.3%2.9%2.9%2.3%0.86%
Jun 202631.6%31.6%14.1%5.2%5.2%3.5%2.8%2.8%2.3%0.85%
Jul 202632.5%32.5%11.9%5.3%5.3%3.6%2.9%2.9%2.4%0.71%
Aug 202632.2%32.2%11.8%5.3%5.3%3.5%3.5%2.9%2.4%0.87%
Sep 202635.9%29.3%13.1%4.8%4.8%3.2%3.2%2.6%2.2%0.79%

  1. 1.Schneider Electric

    35.9%

    Moved from 2nd to 1st. 673K estimated branded searches, +22.4% vs prior month. Share +3.7 points.

  2. 2.ABB

    29.3%

    Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Legrand

    13.1%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.3 points.

  4. 4.Hager

    4.8%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.PDL

    4.8%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Hubbell

    3.2%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Lutron

    3.2%

    Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Leviton

    2.6%

    Held 8th. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.HPM

    2.2%

    Held 9th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Clipsal

    0.79%

    Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Lutron and its closest rivals

Every comparison with Lutron

9 comparisons

How has branded search demand for Lutron changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lutron worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Lutron’s share of searches among electrical accessory brands worldwide held steady, from 3.1% to 3.2%.

How did search popularity change for electrical accessory brands worldwide in September 2026?

6 changes

  1. In September 2026, Schneider Electric overtook ABB to become the leader among electrical accessory brands worldwide, with 35.9% of the searches.

  2. In September 2026, Legrand gained share of searches among electrical accessory brands worldwide, from 11.8% to 13.1%.

  3. In September 2026, ABB lost share of searches among electrical accessory brands worldwide, from 32.2% to 29.3%.

  4. Estimated monthly branded searches for Hubbell worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  5. Estimated monthly branded searches for Clipsal worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  6. Estimated monthly branded searches for HPM worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are Lutron’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lutron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lutron

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How the Brand Demand Index is measured

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