Hubbell vs Lutron:Which is more popular?
In September 2026, Hubbell and Lutron were level in searches among electrical accessory brands worldwide, with an estimated 60.5K branded searches each, at 3.2% of the total each. When we asked ChatGPT and Google AI Overviews about electrical accessory brands, Lutron appeared in four of the five answers and Hubbell in two. Lutron was mentioned before Hubbell in every answer.
Who do people search for more?
Hubbell and Lutron are searched for about as often as each other.
Who does AI mention more?
Lutron, mentioned in 4 of 5 answers, Hubbell in 2
Who does AI recommend more?
Lutron, named ahead of Hubbell in every answer
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Top electrical accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lutron was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hubbell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lutron was listed before Hubbell in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Legrand4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lutron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leviton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hubbell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Schneider Electric1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ABB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PDL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- HPM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clipsal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electrical accessory brands
5 answers
Asked ChatGPT
“Which electrical accessory brand should I buy?”
Asked ChatGPT
“What are the best electrical accessory brands?”
Asked ChatGPT
“What's the best electrical accessory brand for a home renovation?”
Searched Google, AI Overview
“switch and socket brands”
Searched Google, AI Overview
“home electrical accessories”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hubbell or Lutron more popular in search?
This chart shows how often people search Google for Hubbell and Lutron by name. Each line represents a brand's share of searches for all ten electrical accessory brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hubbell, Lutron. The figures are in the table below the chart.
View monthly share of searches table
| Month | Schneider Electric | ABB | Legrand | Hager | PDL | Hubbell | Lutron | Leviton | HPM | Clipsal |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.4% | 34.7% | 12.7% | 5.7% | 4.7% | 4.7% | 3.1% | 2.6% | 2.6% | 0.93% |
| Nov 2025 | 30.6% | 30.6% | 13.7% | 5% | 6.1% | 4.1% | 3.4% | 2.8% | 2.8% | 1% |
| Dec 2025 | 28.3% | 34.6% | 12.6% | 4.7% | 5.7% | 4.7% | 3.1% | 3.1% | 2.5% | 0.76% |
| Jan 2026 | 30.7% | 30.7% | 13.7% | 5.1% | 5.1% | 5.1% | 3.4% | 2.8% | 2.8% | 0.83% |
| Feb 2026 | 32.4% | 32.4% | 11.8% | 5.3% | 4.4% | 5.3% | 2.9% | 2.4% | 2.4% | 0.71% |
| Mar 2026 | 34.1% | 27.9% | 12.5% | 5.6% | 5.6% | 5.6% | 3.1% | 2.5% | 2.5% | 0.75% |
| Apr 2026 | 31.3% | 31.3% | 11.5% | 5.2% | 7.7% | 4.2% | 2.8% | 2.8% | 2.3% | 0.84% |
| May 2026 | 31.8% | 31.8% | 11.6% | 5.2% | 6.4% | 4.3% | 2.9% | 2.9% | 2.3% | 0.86% |
| Jun 2026 | 31.6% | 31.6% | 14.1% | 5.2% | 5.2% | 3.5% | 2.8% | 2.8% | 2.3% | 0.85% |
| Jul 2026 | 32.5% | 32.5% | 11.9% | 5.3% | 5.3% | 3.6% | 2.9% | 2.9% | 2.4% | 0.71% |
| Aug 2026 | 32.2% | 32.2% | 11.8% | 5.3% | 5.3% | 3.5% | 3.5% | 2.9% | 2.4% | 0.87% |
| Sep 2026 | 35.9% | 29.3% | 13.1% | 4.8% | 4.8% | 3.2% | 3.2% | 2.6% | 2.2% | 0.79% |
How has the Hubbell and Lutron comparison changed over the last 12 months?
3 findings
- Hubbell was ahead of Lutron in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hubbell’s share of searches among electrical accessory brands worldwide moved from 4.7% to 3.2%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 12 months ending September 2026, Lutron’s share of searches among electrical accessory brands worldwide moved from 3.1% to 3.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for electrical accessory brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Hubbell worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hubbell’s and Lutron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electrical accessory brands
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