Brandwave

Hager vs HPM:Which is searched more?

In September 2026, Hager had more branded searches than HPM among electrical accessory brands worldwide. Hager was estimated to have 90.5K branded searches compared to HPM’s 40.5K, and held a 5.3% Share of Search versus HPM’s 2.4%. These are worldwide searches for English-language branded terms.

Share of Search among electrical accessory brands worldwide in September 2026Which is more popular in search, Hager or HPM?
Hager5.3%90.5K searches
vs
HPM2.4%40.5K searches

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Which is more popular in search, Hager or HPM?

Compare switch, socket and electrical accessory brands sold . Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hager and HPM among electrical accessory brands worldwide, by month

Share of Search by month for Hager, HPM. The figures are in the table below the chart.

View monthly share of search table
MonthSchneider ElectricABBLegrandHagerPDLHPMClipsal
Oct 202531.7%38.7%14.2%6.3%5.2%2.8%1%
Nov 202534.1%34.1%15.2%5.6%6.8%3.1%1.1%
Dec 202531.7%38.8%14.2%5.2%6.4%2.9%0.85%
Jan 202634.6%34.6%15.5%5.7%5.7%3.1%0.93%
Feb 202636.2%36.2%13.2%6%4.9%2.7%0.8%
Mar 202638.4%31.4%14%6.3%6.3%2.8%0.84%
Apr 202634.8%34.8%12.7%5.7%8.5%2.6%0.94%
May 202635.3%35.3%12.9%5.8%7.1%2.6%0.95%
Jun 202634.8%34.8%15.5%5.7%5.7%2.6%0.94%
Jul 202635.8%35.8%13.1%5.9%5.9%2.6%0.79%
Aug 202635.8%35.8%13.1%5.9%5.9%2.6%0.96%
Sep 202639.5%32.3%14.4%5.3%5.3%2.4%0.87%

How has the Hager and HPM comparison changed over the last 12 months?

  • Hager was ahead of HPM in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hager’s estimated Share of Search among electrical accessory brands worldwide moved from 6.3% to 5.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, HPM’s estimated Share of Search among electrical accessory brands worldwide moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for electrical accessory brands worldwide in September 2026?

  1. In September 2026, Hager lost estimated Share of Search among electrical accessory brands worldwide, from 5.9% to 5.3%.

  2. Estimated monthly branded searches for HPM worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

Other head-to-heads among electrical accessory brands

How each brand is measured

Brandwave collects information about searches that people make online using Hager’s and HPM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hager

1 branded search term

  • hager

HPM

1 branded search term

  • hpm

How the Brand Demand Index is measured

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