Belkin vs HPM:Which is searched more?
In August 2026, Belkin had more branded searches than HPM among extension lead brands worldwide. Belkin was estimated to have 201K branded searches compared to HPM’s 40.5K, and held a 10% Share of Search versus HPM’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Belkin or HPM?
Compare the extension lead brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Belkin, HPM. The figures are in the table below the chart.
View monthly share of search table
| Month | Belkin | HPM |
|---|---|---|
| Oct 2025 | 10.7% | 2.6% |
| Nov 2025 | 10.5% | 2.6% |
| Dec 2025 | 11.4% | 2.3% |
| Jan 2026 | 10.4% | 2.6% |
| Feb 2026 | 9.1% | 2.2% |
| Mar 2026 | 9.6% | 2.4% |
| Apr 2026 | 8.4% | 2.1% |
| May 2026 | 10.1% | 2% |
| Jun 2026 | 10.1% | 2% |
| Jul 2026 | 8.7% | 2.1% |
| Aug 2026 | 10% | 2% |
| Sep 2026 | — | — |
How has the Belkin and HPM comparison changed over the last 12 months?
3 findings
- Belkin was ahead of HPM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among extension lead brands worldwide moved from 10.7% to 10%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, HPM’s estimated Share of Search among extension lead brands worldwide moved from 2.6% to 2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for extension lead brands worldwide in August 2026?
2 changes
In August 2026, Belkin gained estimated Share of Search among extension lead brands worldwide, from 8.7% to 10%.
In August 2026, HPM fell from 4th to 5th among extension lead brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Belkin’s and HPM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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