Brandwave

How popular isBelkin in search?

In September 2026, there were an estimated 288K branded searches for Belkin worldwide which is up 6.4% over the last 12 months. Belkin holds 14.9% estimated Share of Search among MagSafe charger brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Anker63%
  2. OtterBox22.1%
  3. Belkin14.9%
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Which MagSafe charger brands compete with Belkin?

Belkin against MagSafe charger brands worldwide, by month

Share of Search by month for Anker, OtterBox, Belkin. The figures are in the table below the chart.

View monthly share of search table
MonthAnkerOtterBoxBelkin
Oct 202552%33.9%14.1%
Nov 202550.8%35.3%13.9%
Dec 202551.6%33.6%14.8%
Jan 202655.3%29.5%15.2%
Feb 202654.5%30.8%14.7%
Mar 202655.7%29.7%14.5%
Apr 202660.2%26.2%13.5%
May 202658.7%25.6%15.7%
Jun 202657.7%26.9%15.4%
Jul 202658.5%27.3%14.2%
Aug 202657.9%25.2%16.9%
Sep 202663%22.1%14.9%
  1. 1.Anker

    63%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +5.2 points.

  2. 2.OtterBox

    22.1%

    Held 2nd. 429K estimated branded searches, -1.7% vs prior month. Share -3.1 points.

  3. 3.Belkin

    14.9%

    Held 3rd. 288K estimated branded searches, -1.7% vs prior month. Share -2.1 points.

Compare search popularity between Belkin and its closest rivals

How has branded search demand for Belkin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Belkin worldwide rose from 270K to 288K.
  • Across the 12 months ending September 2026, Belkin’s estimated Share of Search among MagSafe charger brands worldwide increased from 14.1% to 14.9%.
  • Across the 12 months ending September 2026, Belkin’s estimated Share of Search among MagSafe charger brands worldwide peaked at 16.9% in August 2026 and was lowest at 13.5% in April 2026.

How did search popularity change for MagSafe charger brands worldwide in September 2026?

  1. In September 2026, Anker gained estimated Share of Search among MagSafe charger brands worldwide, from 57.9% to 63%.

  2. In September 2026, OtterBox lost estimated Share of Search among MagSafe charger brands worldwide, from 25.2% to 22.1%.

  3. In September 2026, Belkin lost estimated Share of Search among MagSafe charger brands worldwide, from 16.9% to 14.9%.

Where does Belkin compete?

Belkin is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kids headphones3rd of 62.9%Show ranking
Phone accessory brands4th of 510.3%Show ranking
Phone charger brands3rd of 511.1%Show ranking
Power bank brands3rd of 511.1%Show ranking
Docking station brands3rd of 612.2%Show ranking
USB hub brands3rd of 612.3%Show ranking
Car phone mounts3rd of 611%Show ranking
Power strip brands3rd of 613.5%Show ranking
Wireless charger brands3rd of 513.6%Show ranking
Extension lead brands3rd of 614.6%Show ranking
MagSafe charger brands3rd of 314.9%Shown above
Portable charger brands2nd of 515.1%Show ranking
KVM switch brands2nd of 621.3%Show ranking

How is Belkin measured?

Brandwave collects information about searches that people make online using Belkin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • belkin
  • belkin boostcharge
  • belkin charger
  • belkin power bank

Do you work for Belkin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Belkin your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.