Brandwave

Belkin vs Satechi:Which is more popular?

In September 2026, Belkin had more branded searches than Satechi among USB hub brands worldwide. Belkin had about 288,000 branded searches, while Satechi had 49,500. Belkin made up 12.1% of all USB hub brand searches we track, and Satechi accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about USB hub brands, Satechi appeared in two of the five answers and Belkin in one. Satechi was mentioned before Belkin in two out of three answers that named either.

Among USB hub brands worldwide in September 2026

Who do people search for more?

Belkin, about 6 searches for every 1 for Satechi

Belkin 288K searchesSatechi 49.5K searches

Who does AI mention more?

Satechi, mentioned in 2 of 5 answers, Belkin in 1

Satechi in 2 of 5Belkin in 1 of 5

Who does AI recommend more?

Satechi, named ahead of Belkin in 2 of 3 answers

Satechi first in 2Belkin first in 1

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Top USB hub brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Satechi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Belkin was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Satechi was listed before Belkin in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anker1st
  2. UGREEN2nd
  3. Plugable3rd
  4. Belkin4th
  5. Satechi5th
  6. Sabrent–
  7. AmazonBasics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UGREEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Satechi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plugable2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sabrent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AmazonBasics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about USB hub brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Belkin or Satechi more popular in search?

This chart shows how often people search Google for Belkin and Satechi by name. Each line represents a brand's share of searches for all seven USB hub brands we track, month by month, from English-language searches worldwide.

Belkin and Satechi among USB hub brands worldwide, by month

Share of searches by month for Belkin, Satechi. The figures are in the table below the chart.

View monthly share of searches table
MonthAnkerUGREENBelkinSatechiPlugableSabrentAmazonBasics
Oct 202551.2%31.6%13.8%2.1%0.56%0.51%0.15%
Nov 202550.7%31.8%13.9%2.5%0.52%0.5%0.15%
Dec 202550.1%31.7%14.3%2.5%0.55%0.61%0.18%
Jan 202650.4%31.9%13.8%2.5%0.55%0.61%0.18%
Feb 202650.7%31.9%13.6%2.5%0.55%0.61%0.18%
Mar 202650.8%32.2%13.3%2.5%0.56%0.5%0.15%
Apr 202652.1%33%11.7%2.1%0.53%0.42%0.15%
May 202651%32.3%13.6%2.1%0.46%0.41%0.15%
Jun 202650.9%32.7%13.6%1.7%0.52%0.5%0.12%
Jul 202650.8%33.4%12.3%2.5%0.46%0.41%0.12%
Aug 202648.9%33.3%14.3%2.4%0.44%0.48%0.12%
Sep 202651.2%33.8%12.1%2.1%0.38%0.34%0.1%

How has the Belkin and Satechi comparison changed over the last 12 months?

3 findings
  • Belkin was ahead of Satechi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Belkin’s share of searches among USB hub brands worldwide moved from 13.8% to 12.1%, and its estimated monthly branded searches moved from 270K to 288K.
  • Across the 12 months ending September 2026, Satechi’s share of searches among USB hub brands worldwide held steady at 2.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for USB hub brands worldwide in September 2026?

2 changes

  1. In September 2026, Belkin lost share of searches among USB hub brands worldwide, from 14.3% to 12.1%.

  2. Estimated monthly branded searches for Satechi worldwide rose 22.2% over 12 measured months, from 40.5K to 49.5K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Belkin’s and Satechi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Belkin

4 branded search terms

  • belkin
  • belkin boostcharge
  • belkin charger
  • belkin power bank

Satechi

1 branded search term

  • satechi

How the Brand Demand Index is measured

Other head-to-heads among USB hub brands

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