ATEN vs Belkin:Which is more popular by branded search?
In August 2026, Belkin had more branded searches than ATEN among kvm switch brands worldwide. Belkin was estimated to have 201K branded searches compared to ATEN’s 49.5K, and held a 22.9% Share of Search versus ATEN’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ATEN or Belkin?
Compare the kvm switch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Belkin, ATEN. The figures are in the table below the chart.
View monthly share of search table
| Month | UGREEN | Belkin | StarTech | ATEN | IOGEAR | TESmart |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 22.9% | 6.9% | 6.9% | 0.33% | 0.15% |
| Nov 2025 | 63.6% | 23.2% | 7% | 5.7% | 0.28% | 0.18% |
| Dec 2025 | 62.8% | 22.9% | 6.9% | 6.9% | 0.33% | 0.15% |
| Jan 2026 | 62.7% | 22.9% | 6.9% | 6.9% | 0.33% | 0.18% |
| Feb 2026 | 62.7% | 23% | 6.9% | 6.9% | 0.33% | 0.18% |
| Mar 2026 | 62.8% | 23% | 6.9% | 6.9% | 0.27% | 0.15% |
| Apr 2026 | 64.5% | 19.3% | 8.7% | 7.1% | 0.28% | 0.15% |
| May 2026 | 62.6% | 22.9% | 8.4% | 5.6% | 0.27% | 0.15% |
| Jun 2026 | 62.7% | 22.9% | 8.4% | 5.6% | 0.22% | 0.15% |
| Jul 2026 | 65.3% | 19.6% | 8.8% | 5.9% | 0.23% | 0.15% |
| Aug 2026 | 62.7% | 22.9% | 8.4% | 5.6% | 0.22% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the ATEN and Belkin comparison changed over the last 12 months?
3 findings
- Belkin was ahead of ATEN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ATEN’s estimated Share of Search among kvm switch brands worldwide moved from 6.9% to 5.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among kvm switch brands worldwide held steady at 22.9%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for kvm switch brands worldwide in August 2026?
2 changes
In August 2026, Belkin gained estimated Share of Search among kvm switch brands worldwide, from 19.6% to 22.9%.
Estimated monthly branded searches for ATEN worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ATEN’s and Belkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.