How popular isATEN in search?
In August 2026, there were an estimated 49.5K branded searches for ATEN worldwide which is down 18.2% over the last 11 months. ATEN holds 5.6% estimated Share of Search among kvm switch brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which kvm switch brands compete with ATEN?
Share of Search by month for UGREEN, Belkin, StarTech, ATEN. The figures are in the table below the chart.
View monthly share of search table
| Month | UGREEN | Belkin | StarTech | ATEN | IOGEAR | TESmart |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 22.9% | 6.9% | 6.9% | 0.33% | 0.15% |
| Nov 2025 | 63.6% | 23.2% | 7% | 5.7% | 0.28% | 0.18% |
| Dec 2025 | 62.8% | 22.9% | 6.9% | 6.9% | 0.33% | 0.15% |
| Jan 2026 | 62.7% | 22.9% | 6.9% | 6.9% | 0.33% | 0.18% |
| Feb 2026 | 62.7% | 23% | 6.9% | 6.9% | 0.33% | 0.18% |
| Mar 2026 | 62.8% | 23% | 6.9% | 6.9% | 0.27% | 0.15% |
| Apr 2026 | 64.5% | 19.3% | 8.7% | 7.1% | 0.28% | 0.15% |
| May 2026 | 62.6% | 22.9% | 8.4% | 5.6% | 0.27% | 0.15% |
| Jun 2026 | 62.7% | 22.9% | 8.4% | 5.6% | 0.22% | 0.15% |
| Jul 2026 | 65.3% | 19.6% | 8.8% | 5.9% | 0.23% | 0.15% |
| Aug 2026 | 62.7% | 22.9% | 8.4% | 5.6% | 0.22% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.7% | 550K | 0% | -2.7 points | |
| 2, held 2nd | 22.9% | 201K | +21.8% | +3.3 points | |
| 3, held 3rd | 8.4% | 74K | 0% | -0.4 points | |
| 4, held 4th | 5.6% | 49.5K | 0% | -0.2 points | |
| 5, held 5th | 0.22% | 1.9K | 0% | 0 points | |
| 6, held 6th | 0.15% | 1.3K | 0% | 0 points |
1.
UGREEN62.7%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share -2.7 points.
2.
Belkin22.9%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +3.3 points.
3.StarTech
8.4%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.ATEN
5.6%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.IOGEAR
0.22%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.TESmart
0.15%
Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between ATEN and its closest rivals
How has branded search demand for ATEN changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ATEN worldwide fell from 60.5K to 49.5K.
- Across the 11 months ending August 2026, ATEN’s estimated Share of Search among kvm switch brands worldwide decreased from 6.9% to 5.6%.
- Across the 11 months ending August 2026, ATEN’s estimated Share of Search among kvm switch brands worldwide peaked at 7.1% in April 2026 and was lowest at 5.6% in May 2026.
- Across the 11 months ending August 2026, ATEN fell from 3rd to 4th among kvm switch brands worldwide.
How did search popularity change for kvm switch brands worldwide in August 2026?
5 changes
In August 2026, Belkin gained estimated Share of Search among kvm switch brands worldwide, from 19.6% to 22.9%.
In August 2026, UGREEN lost estimated Share of Search among kvm switch brands worldwide, from 65.3% to 62.7%.
Estimated monthly branded searches for StarTech worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
Estimated monthly branded searches for IOGEAR worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
Estimated monthly branded searches for ATEN worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
How is ATEN measured?
Brandwave collects information about searches that people make online using ATEN’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- aten
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Is ATEN your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.