Brandwave

Ear buds brands:Which are searched most?

In September 2026, JBL was the most searched among ear buds brands worldwide, with an estimated 4.4M branded searches and 54.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL54.8%
  2. Sony45.1%
  3. Bose0.02%

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Share of SearchLeaderboard

Compare the ear buds brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ear buds brands worldwide, by month

Share of Search by month for JBL, Sony. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonyBose
Oct 202557.9%42.1%0.03%
Nov 202560.2%39.8%0.03%
Dec 202561.3%38.7%0.03%
Jan 202657.6%42.4%0.02%
Feb 202654%45.9%0.03%
Mar 202654.4%45.6%0.02%
Apr 202662.6%37.4%0.02%
May 202659.9%40.1%0.03%
Jun 202660.7%39.3%0.02%
Jul 202656.9%43.1%0.02%
Aug 202656.9%43.1%0.02%
Sep 202654.8%45.1%0.02%

This month’s ranking, September 2026

  1. 1.JBL

    54.8%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -2.1 points.

  2. 2.Sony

    45.1%

    Held 2nd. 3.6M estimated branded searches, -1.8% vs prior month. Share +2.1 points.

  3. 3.Bose

    0.02%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among ear buds brands worldwide?

In September 2026, JBL was the most searched among ear buds brands worldwide, with an estimated 4.4M branded searches and 54.8% estimated Share of Search within this set. Sony is in 2nd place, 9.7 percentage points behind at 45.1% Share of Search.

Global ear buds brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
JBL57.9% → 54.8%62.6%Apr 202654%Feb 20261st
Sony42.1% → 45.1%45.9%Feb 202637.4%Apr 20262nd
Bose0.03% → 0.02%0.03%Oct 20250.02%Jul 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among ear buds brands worldwide decreased from 57.9% to 54.8%.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among ear buds brands worldwide increased from 42.1% to 45.1%.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among ear buds brands worldwide peaked at 62.6% in April 2026 and was lowest at 54% in February 2026.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among ear buds brands worldwide peaked at 45.9% in February 2026 and was lowest at 37.4% in April 2026.
  • Across the 12 months ending September 2026, Bose held steady: its estimated Share of Search among ear buds brands worldwide moved less than 0.5 percentage points.

How did search popularity change for ear buds brands worldwide in September 2026?

  1. In September 2026, Sony gained estimated Share of Search among ear buds brands worldwide, from 43.1% to 45.1%.

  2. In September 2026, JBL lost estimated Share of Search among ear buds brands worldwide, from 56.9% to 54.8%.

  3. Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

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