Brandwave

How popular isJabra in search?

In August 2026, there were an estimated 165K branded searches for Jabra worldwide which is down 32.9% over the last 11 months. Jabra holds 1.6% estimated Share of Search among earbud brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AirPods58.2%
  2. Sony26.1%
  3. Bose10.2%
  4. Samsung4%
  5. Jabra1.6%
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Which earbud brands compete with Jabra?

Jabra against earbud brands worldwide, by month

Share of Search by month for AirPods, Sony, Bose, Samsung, Jabra. The figures are in the table below the chart.

View monthly share of search table
MonthAirPodsSonyBoseSamsungJabra
Oct 202560.4%22.1%10.6%4.5%2.4%
Nov 202564%19.2%12.1%3%1.7%
Dec 202564.7%19.4%11.7%2.8%1.4%
Jan 202658.4%26.2%9.7%3.8%1.9%
Feb 202657.8%25.9%9.7%4.4%2.3%
Mar 202662.4%22.8%8.9%3.8%2%
Apr 202657.7%25.8%10.1%4.1%2.3%
May 202657.5%25.7%10.9%4%1.9%
Jun 202657.5%25.8%10.8%4%1.9%
Jul 202654.2%29.7%10.2%4.1%1.8%
Aug 202658.2%26.1%10.2%4%1.6%
Sep 2026—————

  1. 1.AirPods

    58.2%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +4 points.

  2. 2.Sony

    26.1%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.Bose

    10.2%

    Held 3rd. 1.1M estimated branded searches, +13.2% vs prior month. Share -0.1 points.

  4. 4.Samsung

    4%

    Held 4th. 422K estimated branded searches, +12% vs prior month. Share -0.1 points.

  5. 5.Jabra

    1.6%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Jabra and its closest rivals

How has branded search demand for Jabra changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Jabra worldwide fell from 246K to 165K.
  • Across the 11 months ending August 2026, Jabra’s estimated Share of Search among earbud brands worldwide decreased from 2.4% to 1.6%.
  • Across the 11 months ending August 2026, Jabra’s estimated Share of Search among earbud brands worldwide peaked at 2.4% in October 2025 and was lowest at 1.4% in December 2025.

How did search popularity change for earbud brands worldwide in August 2026?

  1. In August 2026, AirPods gained estimated Share of Search among earbud brands worldwide, from 54.2% to 58.2%.

  2. In August 2026, Sony lost estimated Share of Search among earbud brands worldwide, from 29.7% to 26.1%.

  3. Bose’s estimated Share of Search among earbud brands worldwide has lost ground for 3 months in a row, from 10.9% to 10.2% in August 2026.

  4. Estimated monthly branded searches for Jabra worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

Where does Jabra compete?

Jabra is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Earbud brands5th of 51.6%Shown above
Video conferencing hardware3rd of 66.4%Show ranking

How is Jabra measured?

Brandwave collects information about searches that people make online using Jabra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jabra

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How the Brand Demand Index is measured

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