Brandwave

How popular isSamsung in search?

In August 2026, there were an estimated 422K branded searches for Samsung worldwide which is down 6.6% over the last 11 months. Samsung holds 4% estimated Share of Search among earbud brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AirPods58.2%
  2. Sony26.1%
  3. Bose10.2%
  4. Samsung4%
  5. Jabra1.6%
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Which earbud brands compete with Samsung?

Samsung against earbud brands worldwide, by month

Share of Search by month for AirPods, Sony, Bose, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthAirPodsSonyBoseSamsungJabra
Oct 202560.4%22.1%10.6%4.5%2.4%
Nov 202564%19.2%12.1%3%1.7%
Dec 202564.7%19.4%11.7%2.8%1.4%
Jan 202658.4%26.2%9.7%3.8%1.9%
Feb 202657.8%25.9%9.7%4.4%2.3%
Mar 202662.4%22.8%8.9%3.8%2%
Apr 202657.7%25.8%10.1%4.1%2.3%
May 202657.5%25.7%10.9%4%1.9%
Jun 202657.5%25.8%10.8%4%1.9%
Jul 202654.2%29.7%10.2%4.1%1.8%
Aug 202658.2%26.1%10.2%4%1.6%
Sep 2026—————

  1. 1.AirPods

    58.2%

    Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +4 points.

  2. 2.Sony

    26.1%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.Bose

    10.2%

    Held 3rd. 1.1M estimated branded searches, +13.2% vs prior month. Share -0.1 points.

  4. 4.Samsung

    4%

    Held 4th. 422K estimated branded searches, +12% vs prior month. Share -0.1 points.

  5. 5.Jabra

    1.6%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Samsung and its closest rivals

How has branded search demand for Samsung changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Samsung worldwide fell from 452K to 422K.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among earbud brands worldwide peaked at 4.5% in October 2025 and was lowest at 2.8% in December 2025.

How did search popularity change for earbud brands worldwide in August 2026?

  1. In August 2026, AirPods gained estimated Share of Search among earbud brands worldwide, from 54.2% to 58.2%.

  2. In August 2026, Sony lost estimated Share of Search among earbud brands worldwide, from 29.7% to 26.1%.

  3. Bose’s estimated Share of Search among earbud brands worldwide has lost ground for 3 months in a row, from 10.9% to 10.2% in August 2026.

  4. Estimated monthly branded searches for Jabra worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.

Where does Samsung compete?

Samsung is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smartphone brands5th of 50.1%Show ranking
Tablet brands4th of 50.1%Show ranking
Kids tablets2nd of 60.1%Show ranking
Smartwatch brands5th of 52.7%Show ranking
Earbud brands4th of 54%Shown above
Television brands5th of 57.9%Show ranking
Soundbar brands5th of 58.2%Show ranking
Computer monitor brands4th of 511.4%Show ranking
Range hoods3rd of 612.6%Show ranking
Laundry appliance brands4th of 515.6%Show ranking
Connected TV advertising platforms2nd of 517.8%Show ranking
Microwave brands3rd of 522.6%Show ranking
External drive brands2nd of 628.2%Show ranking
External SSD brands2nd of 528.6%Show ranking
Dishwasher brands2nd of 533%Show ranking
Refrigerator brands2nd of 533.7%Show ranking
Memory card brands2nd of 638.2%Show ranking

How is Samsung measured?

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • samsung com
  • samsung washer
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, owned by the same company, worldwide.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

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