Refrigerator brands:Which brands are most popular in search?
In August 2026, LG was the most searched among refrigerator brands worldwide, with an estimated 513K branded searches and 41% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
LG41%
Samsung33.7%
Bosch16.5%
Westinghouse8.8%
Fisher & Paykel0.01%
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Share of SearchLeaderboard
Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LG, Samsung, Bosch, Westinghouse. The figures are in the table below the chart.
View monthly share of search table
| Month | LG | Samsung | Bosch | Westinghouse | Fisher & Paykel |
|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 34.3% | 15.8% | 10.3% | 0.01% |
| Nov 2025 | 37.6% | 36.4% | 14.5% | 11.4% | 0.01% |
| Dec 2025 | 39.3% | 35.5% | 15.3% | 9.8% | 0.01% |
| Jan 2026 | 43.5% | 33% | 14.3% | 9.2% | 0.01% |
| Feb 2026 | 45% | 33% | 12.4% | 9.6% | 0.01% |
| Mar 2026 | 48.2% | 29.6% | 13.5% | 8.7% | 0.01% |
| Apr 2026 | 40.5% | 33.1% | 16.1% | 10.3% | 0.01% |
| May 2026 | 40.5% | 33.1% | 16.1% | 10.3% | 0.02% |
| Jun 2026 | 40.5% | 33.1% | 16% | 10.4% | 0.02% |
| Jul 2026 | 39.6% | 34.6% | 15.6% | 10.1% | 0.02% |
| Aug 2026 | 41% | 33.7% | 16.5% | 8.8% | 0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41% | 513K | +19% | +1.4 points | |
| 2, held 2nd | 33.7% | 422K | +12% | -0.9 points | |
| 3, held 3rd | 16.5% | 206K | +21.2% | +0.8 points | |
| 4, held 4th | 8.8% | 110K | 0% | -1.3 points | |
| 5, held 5th | 0.01% | 170 | 0% | 0 points |
1.
LG41%
Held 1st. 513K estimated branded searches, +19% vs prior month. Share +1.4 points.
2.
Samsung33.7%
Held 2nd. 422K estimated branded searches, +12% vs prior month. Share -0.9 points.
3.
Bosch16.5%
Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +0.8 points.
8.8%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.
0.01%
Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among refrigerator brands worldwide?
5 brands
In August 2026, LG was the most searched among refrigerator brands worldwide, with an estimated 513K branded searches and 41% estimated Share of Search within this set. Samsung is in 2nd place, 7.3 percentage points behind at 33.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| LG | 39.7% → 41% | 48.2%Mar 2026 | 37.6%Nov 2025 | 1st |
| Samsung | 34.3% → 33.7% | 36.4%Nov 2025 | 29.6%Mar 2026 | 2nd |
| Bosch | 15.8% → 16.5% | 16.5%Aug 2026 | 12.4%Feb 2026 | 3rd |
| Westinghouse | 10.3% → 8.8% | 11.4%Nov 2025 | 8.7%Mar 2026 | 4th |
| Fisher & Paykel | 0.01% | 0.02%Jun 2026 | 0.01%Feb 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, LG’s estimated Share of Search among refrigerator brands worldwide increased from 39.7% to 41%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among refrigerator brands worldwide decreased from 34.3% to 33.7%.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among refrigerator brands worldwide increased from 15.8% to 16.5%.
- Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among refrigerator brands worldwide decreased from 10.3% to 8.8%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among refrigerator brands worldwide peaked at 48.2% in March 2026 and was lowest at 37.6% in November 2025.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among refrigerator brands worldwide peaked at 36.4% in November 2025 and was lowest at 29.6% in March 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among refrigerator brands worldwide peaked at 16.5% in August 2026 and was lowest at 12.4% in February 2026.
- Across the 11 months ending August 2026, Westinghouse’s estimated Share of Search among refrigerator brands worldwide peaked at 11.4% in November 2025 and was lowest at 8.7% in March 2026.
- Across the 11 months ending August 2026, Fisher & Paykel held steady: its estimated Share of Search among refrigerator brands worldwide moved less than 0.5 percentage points.
How did search popularity change for refrigerator brands worldwide in August 2026?
4 changes
In August 2026, LG gained estimated Share of Search among refrigerator brands worldwide, from 39.6% to 41%.
In August 2026, Bosch gained estimated Share of Search among refrigerator brands worldwide, from 15.6% to 16.5%.
In August 2026, Westinghouse lost estimated Share of Search among refrigerator brands worldwide, from 10.1% to 8.8%.
In August 2026, Samsung lost estimated Share of Search among refrigerator brands worldwide, from 34.6% to 33.7%.
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