How popular isLG in search?
In August 2026, there were an estimated 513K branded searches for LG worldwide which held steady over the last 11 months. LG holds 40.1% estimated Share of Search among refrigerator brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
LG40.1%
Samsung33%
Bosch16.1%
Westinghouse8.6%
Fisher & Paykel2.1%
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Which refrigerator brands compete with LG?
Share of Search by month for LG, Samsung, Bosch, Westinghouse, Fisher & Paykel. The figures are in the table below the chart.
View monthly share of search table
| Month | LG | Samsung | Bosch | Westinghouse | Fisher & Paykel |
|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 33.5% | 15.4% | 10% | 2.5% |
| Nov 2025 | 36.6% | 35.4% | 14.1% | 11.1% | 2.7% |
| Dec 2025 | 38.4% | 34.6% | 15% | 9.6% | 2.4% |
| Jan 2026 | 42.3% | 32.2% | 13.9% | 8.9% | 2.7% |
| Feb 2026 | 43.9% | 32.3% | 12.1% | 9.4% | 2.3% |
| Mar 2026 | 47% | 28.9% | 13.1% | 8.4% | 2.6% |
| Apr 2026 | 39.5% | 32.2% | 15.7% | 10.1% | 2.5% |
| May 2026 | 39.5% | 32.2% | 15.7% | 10.1% | 2.5% |
| Jun 2026 | 39.5% | 32.3% | 15.6% | 10.1% | 2.5% |
| Jul 2026 | 38.6% | 33.8% | 15.3% | 9.9% | 2.4% |
| Aug 2026 | 40.1% | 33% | 16.1% | 8.6% | 2.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 513K | +19% | +1.5 points | |
| 2, held 2nd | 33% | 422K | +12% | -0.8 points | |
| 3, held 3rd | 16.1% | 206K | +21.2% | +0.9 points | |
| 4, held 4th | 8.6% | 110K | 0% | -1.3 points | |
| 5, held 5th | 2.1% | 27.3K | 0% | -0.3 points |
1.
LG40.1%
Held 1st. 513K estimated branded searches, +19% vs prior month. Share +1.5 points.
2.
Samsung33%
Held 2nd. 422K estimated branded searches, +12% vs prior month. Share -0.8 points.
3.
Bosch16.1%
Held 3rd. 206K estimated branded searches, +21.2% vs prior month. Share +0.9 points.
8.6%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.
2.1%
Held 5th. 27.3K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between LG and its closest rivals
Every comparison with LG
24 comparisons
- Anker vs LG
- ASUS vs LG
- Bose vs LG
- Dell vs LG
- JBL vs LG
- LG vs Sonos
- LG vs Sony
- Breville vs LG
- Hisense vs LG
- LG vs TCL
- LG vs Whirlpool
- Haier vs LG
- Daikin vs LG
- LG vs Samsung
- Bosch vs LG
- LG vs Miele
- BenQ vs LG
- LG vs Mitsubishi Electric
- LG vs Westinghouse
- LG vs Ultimate Ears
- LG vs Panasonic
- Fisher & Paykel vs LG
- LG vs Sharp
- Fujitsu vs LG
How has branded search demand for LG changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LG worldwide held steady, from 522K to 513K.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among refrigerator brands worldwide increased from 38.7% to 40.1%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among refrigerator brands worldwide peaked at 47% in March 2026 and was lowest at 36.6% in November 2025.
How did search popularity change for refrigerator brands worldwide in August 2026?
5 changes
In August 2026, LG gained estimated Share of Search among refrigerator brands worldwide, from 38.6% to 40.1%.
In August 2026, Bosch gained estimated Share of Search among refrigerator brands worldwide, from 15.3% to 16.1%.
In August 2026, Westinghouse lost estimated Share of Search among refrigerator brands worldwide, from 9.9% to 8.6%.
In August 2026, Samsung lost estimated Share of Search among refrigerator brands worldwide, from 33.8% to 33%.
Estimated monthly branded searches for Fisher & Paykel worldwide fell 18% over 11 measured months, from 33.3K to 27.3K in August 2026.
Where does LG compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Party speaker brands | 5th of 6 | 6.4% | Show ranking |
| Television brands | 4th of 5 | 9.6% | Show ranking |
| Soundbar brands | 4th of 5 | 10% | Show ranking |
| Computer monitor brands | 3rd of 5 | 13.8% | Show ranking |
| Laundry appliance brands | 2nd of 5 | 19% | Show ranking |
| Microwave brands | 2nd of 5 | 27.5% | Show ranking |
| Dishwasher brands | 1st of 5 | 39.3% | Show ranking |
| Refrigerator brands | 1st of 5 | 40.1% | Shown above |
| Air conditioner brands | 1st of 5 | 44.7% | Show ranking |
How is LG measured?
Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- lg com
- lg washer
- lg washing machine
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