LG vs Samsung:Which is more popular by branded search?
In August 2026, LG had more branded searches than Samsung among refrigerator brands worldwide. LG was estimated to have 513K branded searches compared to Samsung’s 422K, and held a 41% Share of Search versus Samsung’s 33.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LG or Samsung?
Compare the fridge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LG, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | LG | Samsung | Bosch | Westinghouse | Fisher & Paykel |
|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 34.3% | 15.8% | 10.3% | 0.01% |
| Nov 2025 | 37.6% | 36.4% | 14.5% | 11.4% | 0.01% |
| Dec 2025 | 39.3% | 35.5% | 15.3% | 9.8% | 0.01% |
| Jan 2026 | 43.5% | 33% | 14.3% | 9.2% | 0.01% |
| Feb 2026 | 45% | 33% | 12.4% | 9.6% | 0.01% |
| Mar 2026 | 48.2% | 29.6% | 13.5% | 8.7% | 0.01% |
| Apr 2026 | 40.5% | 33.1% | 16.1% | 10.3% | 0.01% |
| May 2026 | 40.5% | 33.1% | 16.1% | 10.3% | 0.02% |
| Jun 2026 | 40.5% | 33.1% | 16% | 10.4% | 0.02% |
| Jul 2026 | 39.6% | 34.6% | 15.6% | 10.1% | 0.02% |
| Aug 2026 | 41% | 33.7% | 16.5% | 8.8% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the LG and Samsung comparison changed over the last 12 months?
3 findings
- LG was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among refrigerator brands worldwide moved from 39.7% to 41%, and its estimated monthly branded searches moved from 522K to 513K.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among refrigerator brands worldwide moved from 34.3% to 33.7%, and its estimated monthly branded searches moved from 452K to 422K.
How did search popularity change for refrigerator brands worldwide in August 2026?
2 changes
In August 2026, LG gained estimated Share of Search among refrigerator brands worldwide, from 39.6% to 41%.
In August 2026, Samsung lost estimated Share of Search among refrigerator brands worldwide, from 34.6% to 33.7%.
How each brand is measured
Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.