How popular isLG in search?
In August 2026, there were an estimated 513K branded searches for LG worldwide which held steady over the last 11 months. LG holds 9.6% estimated Share of Search among television brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which television brands compete with LG?
Share of Search by month for Sony, TCL, Hisense, LG, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | TCL | Hisense | LG | Samsung |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 23.2% | 15.7% | 9.9% | 8.6% |
| Nov 2025 | 47% | 20.9% | 17.1% | 7.6% | 7.4% |
| Dec 2025 | 50.7% | 18.5% | 15.2% | 8.1% | 7.3% |
| Jan 2026 | 48.1% | 21.4% | 14.4% | 9.2% | 7% |
| Feb 2026 | 46.6% | 20.8% | 14% | 10.7% | 7.8% |
| Mar 2026 | 43.7% | 23.8% | 13.1% | 12% | 7.4% |
| Apr 2026 | 47.7% | 21.3% | 14.3% | 9.2% | 7.5% |
| May 2026 | 46.2% | 20.6% | 17% | 8.9% | 7.3% |
| Jun 2026 | 42.7% | 23.3% | 19.1% | 8.2% | 6.7% |
| Jul 2026 | 51% | 18.6% | 15.3% | 8% | 7% |
| Aug 2026 | 51.2% | 18.7% | 12.6% | 9.6% | 7.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.2% | 2.7M | 0% | +0.2 points | |
| 2, held 2nd | 18.7% | 1M | 0% | +0.1 points | |
| 3, held 3rd | 12.6% | 673K | -18.2% | -2.7 points | |
| 4, held 4th | 9.6% | 513K | +19% | +1.6 points | |
| 5, held 5th | 7.9% | 422K | +12% | +0.9 points |
1.
Sony51.2%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
TCL18.7%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Hisense
12.6%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -2.7 points.
4.
LG9.6%
Held 4th. 513K estimated branded searches, +19% vs prior month. Share +1.6 points.
5.
Samsung7.9%
Held 5th. 422K estimated branded searches, +12% vs prior month. Share +0.9 points.
Compare search popularity between LG and its closest rivals
How has branded search demand for LG changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for LG worldwide held steady, from 522K to 513K.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among television brands worldwide peaked at 12% in March 2026 and was lowest at 7.6% in November 2025.
How did search popularity change for television brands worldwide in August 2026?
5 changes
In August 2026, LG gained estimated Share of Search among television brands worldwide, from 8% to 9.6%.
In August 2026, Samsung gained estimated Share of Search among television brands worldwide, from 7% to 7.9%.
In August 2026, Hisense lost estimated Share of Search among television brands worldwide, from 15.3% to 12.6%.
Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.
Estimated monthly branded searches for TCL worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.
Where does LG compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Television brands | 4th of 5 | 9.6% | Shown above |
| Soundbar brands | 4th of 5 | 10% | Show ranking |
| Computer monitor brands | 3rd of 5 | 13.8% | Show ranking |
| Laundry appliance brands | 2nd of 5 | 19% | Show ranking |
| Microwave brands | 2nd of 5 | 27.5% | Show ranking |
| Dishwasher brands | 1st of 5 | 40.1% | Show ranking |
| Refrigerator brands | 1st of 5 | 41% | Show ranking |
| Air conditioner brands | 1st of 5 | 44.7% | Show ranking |
How is LG measured?
Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- lg com
- lg washer
- lg washing machine
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Is LG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.