Brandwave

How popular isCanon in search?

In September 2026, there were an estimated 356K branded searches for Canon worldwide which is up 12.9% over the last 12 months. Canon holds 2.1% estimated Share of Search among telephoto lens brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sony78.6%
  2. Nikon19.3%
  3. Canon2.1%
Canon website (opens in a new tab)

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Which telephoto lens brands compete with Canon?

Canon against telephoto lens brands worldwide, by month

Share of Search by month for Sony, Nikon, Canon. The figures are in the table below the chart.

View monthly share of search table
MonthSonyNikonCanon
Oct 202574.8%22.7%2.4%
Nov 202577.2%20.8%2%
Dec 202577.2%20.8%2%
Jan 202677.6%19.9%2.5%
Feb 202675.9%21.7%2.4%
Mar 202675%22.7%2.3%
Apr 202675.1%23%1.9%
May 202675.3%22.8%1.9%
Jun 202677%21%2%
Jul 202679.8%18.5%1.8%
Aug 202678.2%19.8%2%
Sep 202678.6%19.3%2.1%

  1. 1.Sony

    78.6%

    Held 1st. 3.4M estimated branded searches, -1.9% vs prior month. Share +0.5 points.

  2. 2.Nikon

    19.3%

    Held 2nd. 836K estimated branded searches, -5.1% vs prior month. Share -0.5 points.

  3. 3.Canon

    2.1%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Canon and its closest rivals

Every comparison with Canon

How has branded search demand for Canon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Canon worldwide rose from 315K to 356K.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among telephoto lens brands worldwide held steady, from 2.4% to 2.1%.

How did search popularity change for telephoto lens brands worldwide in September 2026?

  1. In September 2026, Nikon lost estimated Share of Search among telephoto lens brands worldwide, from 19.8% to 19.3%.

  2. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.8M to 3.4M in September 2026.

Where does Canon compete?

Canon is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands5th of 71.4%Show ranking
Binocular brands3rd of 56.1%Show ranking
Camera lenses3rd of 62.1%Show ranking
Camera lens brands3rd of 52%Show ranking
Telephoto lens brands3rd of 32.1%Shown above
Wide angle lens brands3rd of 32.1%Show ranking
Instant camera brands5th of 62.8%Show ranking
Film camera brands5th of 63.1%Show ranking
Printer ink brands5th of 64.9%Show ranking
Home printer brands2nd of 520.2%Show ranking
Printer toner brands4th of 67.8%Show ranking
Printer brands4th of 57.9%Show ranking
Laser printer brands4th of 58.3%Show ranking
Photo printer brands3rd of 611.1%Show ranking
Ink cartridges brands3rd of 39.4%Show ranking
Plotter printer brands2nd of 411.6%Show ranking
Mini printer brands2nd of 315.7%Show ranking

How is Canon measured?

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • canon pixma
  • canon printer
  • global canon
  • printer canon

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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