Brandwave

How popular isDYMO in search?

In September 2026, there were an estimated 186K branded searches for DYMO worldwide which held steady over the last 12 months. DYMO holds 32.7% estimated Share of Search among barcode Labels brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Avery64.6%
  2. DYMO32.7%
  3. Uline2.6%
  4. Zebra0.06%
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Which barcode Labels brands compete with DYMO?

DYMO against barcode Labels brands worldwide, by month

Share of Search by month for Avery, DYMO, Uline. The figures are in the table below the chart.

View monthly share of search table
MonthAveryDYMOUlineZebra
Oct 202564.8%32.6%2.6%0.06%
Nov 202565.9%31.9%2.2%0.06%
Dec 202570.8%27.2%1.9%0.05%
Jan 202659.6%37.9%2.4%0.08%
Feb 202663.4%34%2.5%0.07%
Mar 202667.6%29.6%2.7%0.06%
Apr 202668.8%28.3%2.8%0.05%
May 202668.8%28.3%2.8%0.06%
Jun 202666.3%30.4%3.3%0.06%
Jul 202664.4%32.4%3.2%0.07%
Aug 202666.5%30.7%2.7%0.11%
Sep 202664.6%32.7%2.6%0.06%

  1. 1.Avery

    64.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.DYMO

    32.7%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +2 points.

  3. 3.Uline

    2.6%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Zebra

    0.06%

    Held 4th. 320 estimated branded searches, -45.8% vs prior month. Share -0.1 points.

Compare search popularity between DYMO and its closest rivals

Every comparison with DYMO

How has branded search demand for DYMO changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DYMO worldwide held steady, from 185K to 186K.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among barcode Labels brands worldwide peaked at 37.9% in January 2026 and was lowest at 27.2% in December 2025.

How did search popularity change for barcode Labels brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among barcode Labels brands worldwide, from 30.7% to 32.7%.

  2. In September 2026, Avery lost estimated Share of Search among barcode Labels brands worldwide, from 66.5% to 64.6%.

  3. Uline’s estimated Share of Search among barcode Labels brands worldwide has lost ground for 3 months in a row, from 3.3% to 2.6% in September 2026.

Where does DYMO compete?

DYMO is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Heat Shrink brands3rd of 52.1%Show ranking
Label makers4th of 62.8%Show ranking
Label printer brands3rd of 613.4%Show ranking
Label Tape brands2nd of 317.5%Show ranking
Label maker brands2nd of 1021%Show ranking
Barcode Labels brands2nd of 432.7%Shown above
Barcode Printer brands2nd of 634%Show ranking
Label printing2nd of 637.5%Show ranking
Label Machine brands2nd of 345.9%Show ranking

How is DYMO measured?

Brandwave collects information about searches that people make online using DYMO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • dymo
  • dymo label maker
  • dymo labelwriter450
  • dymo letratag

Do you work for DYMO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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