DYMO vs Zebra:Which is searched more?
In September 2026, DYMO had more branded searches than Zebra among barcode labels brands worldwide. DYMO was estimated to have 186K branded searches compared to Zebra’s 140, and held a 52.5% Share of Search versus Zebra’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DYMO or Zebra?
Compare the barcode labels brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DYMO, Zebra. The figures are in the table below the chart.
View monthly share of search table
| Month | DYMO | Avery | Zebra |
|---|---|---|---|
| Oct 2025 | 47.3% | 52.6% | 0.07% |
| Nov 2025 | 51.2% | 48.7% | 0.06% |
| Dec 2025 | 40.7% | 59.3% | 0.04% |
| Jan 2026 | 53.2% | 46.8% | 0.06% |
| Feb 2026 | 53.8% | 46.1% | 0.06% |
| Mar 2026 | 48.9% | 51% | 0.08% |
| Apr 2026 | 47.3% | 52.6% | 0.04% |
| May 2026 | 47.4% | 52.6% | 0.05% |
| Jun 2026 | 49.9% | 49.8% | 0.26% |
| Jul 2026 | 52.3% | 47.6% | 0.09% |
| Aug 2026 | 45.3% | 54.7% | 0.04% |
| Sep 2026 | 52.5% | 47.4% | 0.04% |
How has the DYMO and Zebra comparison changed over the last 12 months?
3 findings
- DYMO was ahead of Zebra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among barcode labels brands worldwide moved from 47.3% to 52.5%, and its estimated monthly branded searches moved from 185K to 186K.
- Across the 12 months ending September 2026, Zebra’s estimated Share of Search among barcode labels brands worldwide moved from 0.07% to 0.04%, and its estimated monthly branded searches moved from 260 to 140.
How did search popularity change for barcode labels brands worldwide in September 2026?
2 changes
In September 2026, DYMO overtook Avery to become the leader among barcode labels brands worldwide, with 52.5% estimated Share of Search.
Estimated monthly branded searches for Zebra worldwide fell 46.2% over 12 measured months, from 260 to 140 in September 2026.
Other head-to-heads among barcode labels brands
How each brand is measured
Brandwave collects information about searches that people make online using DYMO’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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