Brandwave

How popular isAvery in search?

In September 2026, there were an estimated 368K branded searches for Avery worldwide which held steady over the last 12 months. Avery holds 64.6% estimated Share of Search among barcode Labels brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Avery64.6%
  2. DYMO32.7%
  3. Uline2.6%
  4. Zebra0.06%
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Which barcode Labels brands compete with Avery?

Avery against barcode Labels brands worldwide, by month

Share of Search by month for Avery, DYMO, Uline. The figures are in the table below the chart.

View monthly share of search table
MonthAveryDYMOUlineZebra
Oct 202564.8%32.6%2.6%0.06%
Nov 202565.9%31.9%2.2%0.06%
Dec 202570.8%27.2%1.9%0.05%
Jan 202659.6%37.9%2.4%0.08%
Feb 202663.4%34%2.5%0.07%
Mar 202667.6%29.6%2.7%0.06%
Apr 202668.8%28.3%2.8%0.05%
May 202668.8%28.3%2.8%0.06%
Jun 202666.3%30.4%3.3%0.06%
Jul 202664.4%32.4%3.2%0.07%
Aug 202666.5%30.7%2.7%0.11%
Sep 202664.6%32.7%2.6%0.06%

  1. 1.Avery

    64.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.DYMO

    32.7%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +2 points.

  3. 3.Uline

    2.6%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Zebra

    0.06%

    Held 4th. 320 estimated branded searches, -45.8% vs prior month. Share -0.1 points.

Compare search popularity between Avery and its closest rivals

Every comparison with Avery

How has branded search demand for Avery changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Avery worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Avery’s estimated Share of Search among barcode Labels brands worldwide peaked at 70.8% in December 2025 and was lowest at 59.6% in January 2026.

How did search popularity change for barcode Labels brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among barcode Labels brands worldwide, from 30.7% to 32.7%.

  2. In September 2026, Avery lost estimated Share of Search among barcode Labels brands worldwide, from 66.5% to 64.6%.

  3. Uline’s estimated Share of Search among barcode Labels brands worldwide has lost ground for 3 months in a row, from 3.3% to 2.6% in September 2026.

Where does Avery compete?

Avery is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Raffle Tickets brands3rd of 50.19%Show ranking
Boat Seats brands2nd of 715.7%Show ranking
Tagging Gun brands2nd of 421.7%Show ranking
Label maker brands1st of 1041.5%Show ranking
Vinyl Wrap brands1st of 350.5%Show ranking
Car Wrap brands1st of 350.7%Show ranking
Barcode Labels brands1st of 464.6%Shown above
Label Gun brands1st of 377.7%Show ranking

How is Avery measured?

Brandwave collects information about searches that people make online using Avery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • avery

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How the Brand Demand Index is measured

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