Brandwave

How popular isAvery in search?

In September 2026, there were an estimated 168K branded searches for Avery worldwide which is down 18.3% over the last 12 months. Avery holds 33.3% estimated Share of Search among label maker brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DYMO36.9%
  2. Avery33.3%
  3. Rollo21.8%
  4. Brother P-touch6.6%
  5. Brady1.3%
  6. Zebra0.06%
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Where does Avery compete?

Avery is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label maker brands2nd of 633.3%Shown below
Barcode labels brands2nd of 347.4%Show ranking

Which label maker brands compete with Avery?

Avery against label maker brands worldwide, by month

Share of Search by month for DYMO, Avery, Rollo, Brother P-touch. The figures are in the table below the chart.

View monthly share of search table
MonthDYMOAveryRolloBrother P-touchBradyZebra
Oct 202532.6%36.3%23.8%5.8%1.4%0.06%
Nov 202534.1%32.4%25.9%6.3%1.3%0.06%
Dec 202528.9%42.1%22.6%5.5%0.9%0.05%
Jan 202634.7%30.5%24.5%9%1.2%0.07%
Feb 202635.8%30.7%24.4%7.3%1.8%0.07%
Mar 202631.9%33.3%26.7%6.5%1.6%0.06%
Apr 202630.2%33.5%26.9%8.1%1.3%0.05%
May 202631%34.4%27.6%5.5%1.4%0.07%
Jun 202631%31%30.4%6.1%1.5%0.06%
Jul 202634.5%31.4%25%7.5%1.5%0.07%
Aug 202632.3%39%21%6.3%1.3%0.11%
Sep 202636.9%33.3%21.8%6.6%1.3%0.06%

  1. 1.DYMO

    36.9%

    Moved from 2nd to 1st. 186K estimated branded searches, +9.7% vs prior month. Share +4.6 points.

  2. 2.Avery

    33.3%

    Moved from 1st to 2nd. 168K estimated branded searches, -17.9% vs prior month. Share -5.7 points.

  3. 3.Rollo

    21.8%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Brother P-touch

    6.6%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Brady

    1.3%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Zebra

    0.06%

    Held 6th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.

Compare search popularity between Avery and its closest rivals

Every comparison with Avery

How has branded search demand for Avery changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Avery worldwide fell from 206K to 168K.
  • Across the 12 months ending September 2026, Avery’s estimated Share of Search among label maker brands worldwide decreased from 36.3% to 33.3%.
  • Across the 12 months ending September 2026, Avery’s estimated Share of Search among label maker brands worldwide peaked at 42.1% in December 2025 and was lowest at 30.5% in January 2026.
  • Across the 12 months ending September 2026, Avery fell from 1st to 2nd among label maker brands worldwide.

How did search popularity change for label maker brands worldwide in September 2026?

  1. In September 2026, DYMO overtook Avery to become the leader among label maker brands worldwide, with 36.9% estimated Share of Search.

  2. In September 2026, Rollo gained estimated Share of Search among label maker brands worldwide, from 21% to 21.8%.

  3. In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 39% to 33.3%.

  4. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How is Avery measured?

Brandwave collects information about searches that people make online using Avery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • avery barcode
  • avery barcode label
  • avery label
  • avery label maker

Do you work for Avery? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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