Brandwave

Barcode Labels brands:Which are searched most?

In September 2026, Avery was the most searched among barcode Labels brands worldwide, with an estimated 368K branded searches and 66.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Avery66.4%
  2. DYMO33.6%
  3. Zebra0.06%

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Share of SearchLeaderboard

Compare the barcode labels brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among barcode Labels brands worldwide, by month

Share of Search by month for Avery, DYMO. The figures are in the table below the chart.

View monthly share of search table
MonthAveryDYMOZebra
Oct 202566.5%33.5%0.06%
Nov 202567.4%32.6%0.06%
Dec 202572.2%27.7%0.05%
Jan 202661.1%38.8%0.08%
Feb 202665.1%34.9%0.07%
Mar 202669.5%30.5%0.06%
Apr 202670.8%29.1%0.05%
May 202670.8%29.1%0.06%
Jun 202668.5%31.4%0.06%
Jul 202666.5%33.5%0.07%
Aug 202668.4%31.5%0.11%
Sep 202666.4%33.6%0.06%

This month’s ranking, September 2026

  1. 1.Avery

    66.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.DYMO

    33.6%

    Held 2nd. 186K estimated branded searches, +9.7% vs prior month. Share +2.1 points.

  3. 3.Zebra

    0.06%

    Held 3rd. 320 estimated branded searches, -45.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among barcode Labels brands worldwide?

In September 2026, Avery was the most searched among barcode Labels brands worldwide, with an estimated 368K branded searches and 66.4% estimated Share of Search within this set. DYMO is in 2nd place, 32.8 percentage points behind at 33.6% Share of Search.

Global barcode Labels brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Avery66.5% → 66.4%72.2%Dec 202561.1%Jan 20261st
DYMO33.5% → 33.6%38.8%Jan 202627.7%Dec 20252nd
Zebra0.06%0.11%Aug 20260.05%Apr 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Avery’s estimated Share of Search among barcode Labels brands worldwide peaked at 72.2% in December 2025 and was lowest at 61.1% in January 2026.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among barcode Labels brands worldwide peaked at 38.8% in January 2026 and was lowest at 27.7% in December 2025.
  • Across the 12 months ending September 2026, Avery, DYMO and Zebra held steady: their estimated Share of Search among barcode Labels brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for barcode Labels brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among barcode Labels brands worldwide, from 31.5% to 33.6%.

  2. In September 2026, Avery lost estimated Share of Search among barcode Labels brands worldwide, from 68.4% to 66.4%.

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