Brandwave

How popular isAvery in search?

In September 2026, there were an estimated 368K branded searches for Avery worldwide which held steady over the last 12 months. Avery holds 15.7% estimated Share of Search among boat Seats brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cabela's77.8%
  2. Avery15.7%
  3. Nitro4.9%
  4. Attwood0.94%
  5. Bayliner0.63%
  6. Drift0.02%
  7. Leader Accessories0.02%
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Which boat Seats brands compete with Avery?

Avery against boat Seats brands worldwide, by month

Share of Search by month for Cabela's, Avery, Nitro. The figures are in the table below the chart.

View monthly share of search table
MonthCabela'sAveryNitroAttwoodBaylinerDriftLeader Accessories
Oct 202583.6%11.2%4%0.83%0.37%0.03%0.01%
Nov 202586.2%9.5%3.4%0.57%0.25%0.02%0.01%
Dec 202587.3%9.6%2.3%0.58%0.21%0.01%<0.01%
Jan 202685.4%9.4%4.1%0.69%0.38%0.02%0.01%
Feb 202683.4%11.2%4.1%0.83%0.45%0.02%0.01%
Mar 202681.1%13.3%4%0.98%0.54%0.03%0.01%
Apr 202677.9%15.7%4.7%0.94%0.77%0.02%0.02%
May 202677.7%15.6%4.7%0.94%0.94%0.02%0.02%
Jun 202679.6%13.1%5%1.2%1.2%0.02%0.03%
Jul 202678.7%12.9%6%0.95%1.4%0.03%0.02%
Aug 202680.8%13.3%4.3%0.8%0.8%0.01%0.02%
Sep 202677.8%15.7%4.9%0.94%0.63%0.02%0.02%
  1. 1.Cabela's

    77.8%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -3 points.

  2. 2.Avery

    15.7%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.Nitro

    4.9%

    Held 3rd. 115K estimated branded searches, -3.4% vs prior month. Share +0.6 points.

  4. 4.Attwood

    0.94%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Bayliner

    0.63%

    Held 5th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

  6. 6.Drift

    0.02%

    Moved from 7th to 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  7. Moved from 6th to 7th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Avery and its closest rivals

How has branded search demand for Avery changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Avery worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Avery’s estimated Share of Search among boat Seats brands worldwide increased from 11.2% to 15.7%.
  • Across the 12 months ending September 2026, Avery’s estimated Share of Search among boat Seats brands worldwide peaked at 15.7% in April 2026 and was lowest at 9.4% in January 2026.

How did search popularity change for boat Seats brands worldwide in September 2026?

  1. In September 2026, Avery gained estimated Share of Search among boat Seats brands worldwide, from 13.3% to 15.7%.

  2. In September 2026, Nitro gained estimated Share of Search among boat Seats brands worldwide, from 4.3% to 4.9%.

  3. In September 2026, Cabela's lost estimated Share of Search among boat Seats brands worldwide, from 80.8% to 77.8%.

  4. In September 2026, Drift rose from 7th to 6th among boat Seats brands worldwide.

  5. In September 2026, Leader Accessories fell from 6th to 7th among boat Seats brands worldwide.

  6. Estimated monthly branded searches for Bayliner worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

Where does Avery compete?

Avery is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Raffle Tickets brands3rd of 50.19%Show ranking
Boat Seats brands2nd of 715.7%Shown above
Tagging Gun brands2nd of 421.7%Show ranking
Label maker brands1st of 1041.5%Show ranking
Vinyl Wrap brands1st of 350.5%Show ranking
Car Wrap brands1st of 350.7%Show ranking
Barcode Labels brands1st of 464.6%Show ranking
Label Gun brands1st of 377.7%Show ranking

How is Avery measured?

Brandwave collects information about searches that people make online using Avery’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • avery

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How the Brand Demand Index is measured

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Is Avery your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.