Brandwave

How popular isBayliner in search?

In September 2026, there were an estimated 14.8K branded searches for Bayliner worldwide which is up 22.3% over the last 12 months. Bayliner holds 9% estimated Share of Search among boat brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Boston Whaler44.4%
  2. Sea Ray25.6%
  3. Malibu13.6%
  4. Bayliner9%
  5. MasterCraft7.4%
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Which boat brands compete with Bayliner?

Bayliner against boat brands worldwide, by month

Share of Search by month for Boston Whaler, Sea Ray, Malibu, Bayliner, MasterCraft. The figures are in the table below the chart.

View monthly share of search table
MonthBoston WhalerSea RayMalibuBaylinerMasterCraft
Oct 202543.5%27.1%13.3%8.9%7.3%
Nov 202543.1%29.2%13.1%8.8%5.9%
Dec 202542.9%26.6%16%8.7%5.8%
Jan 202640.8%28.8%15.3%8.3%6.8%
Feb 202644.4%26.7%13%8.7%7.1%
Mar 202642.8%26.7%16%8.7%5.8%
Apr 202642%26.1%12.8%10.5%8.6%
May 202647%23.9%11.7%9.6%7.8%
Jun 202642.1%25.3%12.4%10.1%10.1%
Jul 202640%25%15%10%10%
Aug 202641.3%29.2%12.6%8.5%8.5%
Sep 202644.4%25.6%13.6%9%7.4%

  1. 1.Boston Whaler

    44.4%

    Held 1st. 72.6K estimated branded searches, -33.1% vs prior month. Share +3 points.

  2. 2.Sea Ray

    25.6%

    Held 2nd. 41.9K estimated branded searches, -45.3% vs prior month. Share -3.5 points.

  3. 3.Malibu

    13.6%

    Held 3rd. 22.2K estimated branded searches, -32.9% vs prior month. Share +1 points.

  4. 4.Bayliner

    9%

    Held 4th. 14.8K estimated branded searches, -33.3% vs prior month. Share +0.6 points.

  5. 5.MasterCraft

    7.4%

    Held 5th. 12.1K estimated branded searches, -45.5% vs prior month. Share -1.1 points.

Compare search popularity between Bayliner and its closest rivals

Every comparison with Bayliner

How has branded search demand for Bayliner changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bayliner worldwide rose from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, Bayliner’s estimated Share of Search among boat brands worldwide peaked at 10.5% in April 2026 and was lowest at 8.3% in January 2026.

How did search popularity change for boat brands worldwide in September 2026?

  1. In September 2026, Boston Whaler gained estimated Share of Search among boat brands worldwide, from 41.3% to 44.4%.

  2. In September 2026, Malibu gained estimated Share of Search among boat brands worldwide, from 12.6% to 13.6%.

  3. In September 2026, Bayliner gained estimated Share of Search among boat brands worldwide, from 8.5% to 9%.

  4. In September 2026, Sea Ray lost estimated Share of Search among boat brands worldwide, from 29.2% to 25.6%.

  5. In September 2026, MasterCraft lost estimated Share of Search among boat brands worldwide, from 8.5% to 7.4%.

How is Bayliner measured?

Brandwave collects information about searches that people make online using Bayliner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bayliner boats

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How the Brand Demand Index is measured

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