Brandwave

Bayliner vs Sea Ray:Which is searched more?

In August 2026, Sea Ray had more branded searches than Bayliner among boat brands worldwide. Sea Ray was estimated to have 76.6K branded searches compared to Bayliner’s 22.2K, and held a 1.7% Share of Search versus Bayliner’s 0.5%. These are worldwide searches for English-language branded terms.

Share of Search among boat brands worldwide in August 2026Which is more popular in search, Bayliner or Sea Ray?
Bayliner0.5%22.2K searches
vs
Sea Ray1.7%76.6K searches

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Which is more popular in search, Bayliner or Sea Ray?

Compare the boat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bayliner and Sea Ray among boat brands worldwide, by month

Share of Search by month for Sea Ray, Bayliner. The figures are in the table below the chart.

View monthly share of search table
MonthSea RayBayliner
Oct 20250.85%0.28%
Nov 20250.76%0.23%
Dec 20250.69%0.23%
Jan 20260.96%0.28%
Feb 20260.86%0.28%
Mar 20260.86%0.28%
Apr 20261%0.41%
May 20261.2%0.5%
Jun 20261.5%0.6%
Jul 20261.8%0.73%
Aug 20261.7%0.5%
Sep 2026——

How has the Bayliner and Sea Ray comparison changed over the last 12 months?

  • Sea Ray was ahead of Bayliner in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bayliner’s estimated Share of Search among boat brands worldwide moved from 0.28% to 0.5%, and its estimated monthly branded searches moved from 12.1K to 22.2K.
  • Across the 11 months ending August 2026, Sea Ray’s estimated Share of Search among boat brands worldwide moved from 0.85% to 1.7%, and its estimated monthly branded searches moved from 37K to 76.6K.

How did search popularity change for boat brands worldwide in August 2026?

  1. Estimated monthly branded searches for Sea Ray worldwide rose 107% over 11 measured months, from 37K to 76.6K in August 2026.

  2. Estimated monthly branded searches for Bayliner worldwide rose 83.5% over 11 measured months, from 12.1K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bayliner’s and Sea Ray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bayliner

1 branded search term

  • bayliner boats

Sea Ray

2 branded search terms

  • sea ray
  • sea ray boats

How the Brand Demand Index is measured

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