Brandwave

How popular isCabela's in search?

In September 2026, there were an estimated 1.8M branded searches for Cabela's worldwide which is down 33.2% over the last 12 months. Cabela's holds 75.7% estimated Share of Search among hunting gear brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cabela's75.7%
  2. Kuiu15.2%
  3. Bass Pro8.3%
  4. Remington0.33%
  5. Sitka0.27%
  6. Browning0.18%
Cabela's website (opens in a new tab)

Follow Cabela's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hunting gear brands compete with Cabela's?

Cabela's against hunting gear brands worldwide, by month

Share of Search by month for Cabela's, Kuiu, Bass Pro. The figures are in the table below the chart.

View monthly share of search table
MonthCabela'sKuiuBass ProRemingtonSitkaBrowning
Oct 202579.1%13%7.1%0.29%0.35%0.19%
Nov 202580.9%10.9%7.3%0.24%0.54%0.16%
Dec 202585.3%7.7%6.3%0.25%0.38%0.14%
Jan 202685.3%7.7%6.3%0.31%0.31%0.21%
Feb 202685.3%7.7%6.3%0.31%0.21%0.21%
Mar 202683.9%6.2%9.2%0.3%0.2%0.2%
Apr 202682.7%7.5%9.1%0.37%0.24%0.2%
May 202681.4%8.9%8.9%0.36%0.16%0.2%
Jun 202682.7%7.5%9.1%0.37%0.16%0.2%
Jul 202681.4%8.9%8.9%0.36%0.16%0.2%
Aug 202679.8%10.7%8.8%0.35%0.19%0.19%
Sep 202675.7%15.2%8.3%0.33%0.27%0.18%

  1. 1.Cabela's

    75.7%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -4.1 points.

  2. 2.Kuiu

    15.2%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +4.5 points.

  3. 3.Bass Pro

    8.3%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  4. 4.Remington

    0.33%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Sitka

    0.27%

    Moved from 6th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Browning

    0.18%

    Moved from 5th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between Cabela's and its closest rivals

Every comparison with Cabela's

How has branded search demand for Cabela's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cabela's worldwide fell from 2.7M to 1.8M.
  • Across the 12 months ending September 2026, Cabela's’ estimated Share of Search among hunting gear brands worldwide decreased from 79.1% to 75.7%.
  • Across the 12 months ending September 2026, Cabela's’ estimated Share of Search among hunting gear brands worldwide peaked at 85.3% in February 2026 and was lowest at 75.7% in September 2026.

How did search popularity change for hunting gear brands worldwide in September 2026?

  1. In September 2026, Kuiu gained estimated Share of Search among hunting gear brands worldwide, from 10.7% to 15.2%.

  2. In September 2026, Cabela's lost estimated Share of Search among hunting gear brands worldwide, from 79.8% to 75.7%.

  3. Bass Pro’s estimated Share of Search among hunting gear brands worldwide has lost ground for 3 months in a row, from 9.1% to 8.3% in September 2026.

  4. In September 2026, Sitka rose from 6th to 5th among hunting gear brands worldwide.

  5. In September 2026, Browning fell from 5th to 6th among hunting gear brands worldwide.

  6. Estimated monthly branded searches for Remington worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How is Cabela's measured?

Brandwave collects information about searches that people make online using Cabela's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cabelas

Do you work for Cabela's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Cabela's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free