Hunting gear brands:Which brands are most popular in search?
In August 2026, Cabela's was the most searched among hunting gear brands worldwide, with an estimated 2.2M branded searches and 87.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the hunting gear brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cabela's, Kuiu. The figures are in the table below the chart.
View monthly share of search table
| Month | Cabela's | Kuiu | Remington | Sitka | Bass Pro | Browning |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.2% | 14% | 0.39% | 0.38% | — | — |
| Nov 2025 | 87.3% | 11.7% | 0.34% | 0.58% | — | — |
| Dec 2025 | 91.1% | 8.2% | 0.34% | 0.4% | — | — |
| Jan 2026 | 91.1% | 8.2% | 0.42% | 0.33% | — | — |
| Feb 2026 | 91.2% | 8.2% | 0.42% | 0.22% | — | — |
| Mar 2026 | 92.5% | 6.8% | 0.45% | 0.22% | — | — |
| Apr 2026 | 91% | 8.2% | 0.54% | 0.27% | — | — |
| May 2026 | 89.5% | 9.8% | 0.53% | 0.18% | — | — |
| Jun 2026 | 91.1% | 8.2% | 0.54% | 0.18% | — | — |
| Jul 2026 | 89.5% | 9.8% | 0.53% | 0.18% | — | — |
| Aug 2026 | 87.5% | 11.8% | 0.49% | 0.21% | — | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.5% | 2.2M | +22.4% | -1.9 points | |
| 2, held 2nd | 11.8% | 301K | +49.8% | +1.9 points | |
| 3, held 3rd | 0.49% | 12.6K | +17.3% | 0 points | |
| 4, held 4th | 0.21% | 5.4K | +50% | 0 points | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
1.Cabela's
87.5%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share -1.9 points.
2.
Kuiu11.8%
Held 2nd. 301K estimated branded searches, +49.8% vs prior month. Share +1.9 points.
0.49%
Held 3rd. 12.6K estimated branded searches, +17.3% vs prior month. Share 0 points.
4.
Sitka
0.21%
Held 4th. 5.4K estimated branded searches, +50% vs prior month. Share 0 points.
—.Bass Pro
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—.Browning
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among hunting gear brands worldwide?
4 brands
In August 2026, Cabela's was the most searched among hunting gear brands worldwide, with an estimated 2.2M branded searches and 87.5% estimated Share of Search within this set. Kuiu is in 2nd place, 75.8 percentage points behind at 11.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Cabela's | 85.2% → 87.5% | 92.5%Mar 2026 | 85.2%Oct 2025 | 1st |
| Kuiu | 14% → 11.8% | 14%Oct 2025 | 6.8%Mar 2026 | 2nd |
 Remington | 0.39% → 0.49% | 0.54%Apr 2026 | 0.34%Nov 2025 | 3rd |
| Sitka | 0.38% → 0.21% | 0.58%Nov 2025 | 0.18%May 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Cabela's’ estimated Share of Search among hunting gear brands worldwide increased from 85.2% to 87.5%.
- Across the 11 months ending August 2026, Kuiu’s estimated Share of Search among hunting gear brands worldwide decreased from 14% to 11.8%.
- Across the 11 months ending August 2026, Cabela's’ estimated Share of Search among hunting gear brands worldwide peaked at 92.5% in March 2026 and was lowest at 85.2% in October 2025.
- Across the 11 months ending August 2026, Kuiu’s estimated Share of Search among hunting gear brands worldwide peaked at 14% in October 2025 and was lowest at 6.8% in March 2026.
- Across the 11 months ending August 2026, Remington, Sitka, Bass Pro and Browning held steady: their estimated Share of Search among hunting gear brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for hunting gear brands worldwide in August 2026?
3 changes
In August 2026, Kuiu gained estimated Share of Search among hunting gear brands worldwide, from 9.8% to 11.8%.
In August 2026, Cabela's lost estimated Share of Search among hunting gear brands worldwide, from 89.5% to 87.5%.
Estimated monthly branded searches for Sitka worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026.
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