Avery vs Zebra:Which is searched more?
In September 2026, Avery had more branded searches than Zebra among barcode labels brands worldwide. Avery was estimated to have 168K branded searches compared to Zebra’s 320, and held a 47.4% Share of Search versus Zebra’s 0.09%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Avery or Zebra?
Compare the barcode labels brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avery, Zebra. The figures are in the table below the chart.
View monthly share of search table
| Month | DYMO | Avery | Zebra |
|---|---|---|---|
| Oct 2025 | 47.3% | 52.6% | 0.08% |
| Nov 2025 | 51.2% | 48.7% | 0.09% |
| Dec 2025 | 40.7% | 59.3% | 0.08% |
| Jan 2026 | 53.1% | 46.8% | 0.11% |
| Feb 2026 | 53.8% | 46.1% | 0.11% |
| Mar 2026 | 48.9% | 51% | 0.1% |
| Apr 2026 | 47.3% | 52.6% | 0.08% |
| May 2026 | 47.3% | 52.6% | 0.1% |
| Jun 2026 | 50% | 49.9% | 0.09% |
| Jul 2026 | 52.3% | 47.6% | 0.11% |
| Aug 2026 | 45.2% | 54.6% | 0.16% |
| Sep 2026 | 52.5% | 47.4% | 0.09% |
How has the Avery and Zebra comparison changed over the last 12 months?
3 findings
- Avery was ahead of Zebra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avery’s estimated Share of Search among barcode labels brands worldwide moved from 52.6% to 47.4%, and its estimated monthly branded searches moved from 206K to 168K.
- Across the 12 months ending September 2026, Zebra’s estimated Share of Search among barcode labels brands worldwide moved from 0.08% to 0.09%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for barcode labels brands worldwide in September 2026?
2 changes
In September 2026, DYMO overtook Avery to become the leader among barcode labels brands worldwide, with 52.5% estimated Share of Search.
In September 2026, Avery lost estimated Share of Search among barcode labels brands worldwide, from 54.6% to 47.4%.
Other head-to-heads among barcode labels brands
How each brand is measured
Brandwave collects information about searches that people make online using Avery’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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