Brandwave

How popular isDYMO in search?

In September 2026, there were an estimated 186K branded searches for DYMO worldwide which held steady over the last 12 months. DYMO holds 15.7% estimated Share of Search among label printer brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Epson56.6%
  2. Brother16.9%
  3. DYMO15.7%
  4. Rollo9.3%
  5. Zebra1%
  6. Brady0.56%
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Where does DYMO compete?

DYMO is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Label printer brands3rd of 615.7%Shown below
Label makers3rd of 516.2%Show ranking
Label tape brands2nd of 321.5%Show ranking
Label printing2nd of 636.4%Show ranking
Label maker brands1st of 636.7%Show ranking
Barcode printer brands2nd of 447%Show ranking
Label machine brands2nd of 347.3%Show ranking
Barcode labels brands1st of 352.5%Show ranking

Which label printer brands compete with DYMO?

DYMO against label printer brands worldwide, by month

Share of Search by month for Epson, Brother, DYMO, Rollo. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonBrotherDYMORolloZebraBrady
Oct 202557%14%15.7%11.4%1.3%0.69%
Nov 202557.5%14.1%15.2%11.5%1%0.56%
Dec 202557.9%14.2%14.9%11.6%1%0.46%
Jan 202660%14.7%13.9%9.8%1.1%0.48%
Feb 202659.6%14.6%14.3%9.7%1.1%0.72%
Mar 202658.3%14.3%14%11.7%1%0.7%
Apr 202658.9%14.4%13.3%11.8%1.1%0.58%
May 202658.9%14.4%13.3%11.8%1.1%0.58%
Jun 202659.6%14.6%12.2%12%1.1%0.58%
Jul 202658.3%17.4%13.1%9.5%1%0.57%
Aug 202657.4%17.1%14.5%9.4%1%0.56%
Sep 202656.6%16.9%15.7%9.3%1%0.56%

  1. 1.Epson

    56.6%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Brother

    16.9%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.DYMO

    15.7%

    Held 3rd. 186K estimated branded searches, +9.7% vs prior month. Share +1.2 points.

  4. 4.Rollo

    9.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Zebra

    1%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Brady

    0.56%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DYMO and its closest rivals

Every comparison with DYMO

How has branded search demand for DYMO changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for DYMO worldwide held steady, from 185K to 186K.
  • Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label printer brands worldwide peaked at 15.7% in October 2025 and was lowest at 12.2% in June 2026.
  • Across the 12 months ending September 2026, DYMO fell from 2nd to 3rd among label printer brands worldwide.

How did search popularity change for label printer brands worldwide in September 2026?

  1. In September 2026, DYMO gained estimated Share of Search among label printer brands worldwide, from 14.5% to 15.7%.

  2. In September 2026, Epson lost estimated Share of Search among label printer brands worldwide, from 57.4% to 56.6%.

  3. Rollo’s estimated Share of Search among label printer brands worldwide has lost ground for 3 months in a row, from 12% to 9.3% in September 2026.

  4. Estimated monthly branded searches for Brother worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  5. Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Zebra worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How is DYMO measured?

Brandwave collects information about searches that people make online using DYMO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • dymo
  • dymo label maker
  • dymo labelwriter450
  • dymo letratag

Do you work for DYMO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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