DYMO vs Square:Which is searched more?
In September 2026, DYMO had more branded searches than Square among barcode Printer brands worldwide. DYMO was estimated to have 186K branded searches compared to Square’s 102K, and held a 34% Share of Search versus Square’s 18.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DYMO or Square?
Compare the barcode printer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DYMO, Square. The figures are in the table below the chart.
View monthly share of search table
| Month | Brother | DYMO | Square | Clover | Brady | Zebra |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.1% | 36.2% | 18.6% | 8.5% | 1.6% | 0.06% |
| Nov 2025 | 36% | 36.1% | 18.3% | 8.1% | 1.3% | 0.07% |
| Dec 2025 | 37.7% | 36.7% | 17.2% | 7.2% | 1.1% | 0.07% |
| Jan 2026 | 38.6% | 34.2% | 18.2% | 7.8% | 1.2% | 0.07% |
| Feb 2026 | 35.1% | 32% | 22.5% | 8.7% | 1.6% | 0.06% |
| Mar 2026 | 32.7% | 30.2% | 26.4% | 9.1% | 1.5% | 0.06% |
| Apr 2026 | 33.4% | 28.6% | 28.2% | 8.4% | 1.2% | 0.05% |
| May 2026 | 31.6% | 27.1% | 32.2% | 7.8% | 1.2% | 0.06% |
| Jun 2026 | 31.8% | 24.8% | 34.2% | 7.9% | 1.2% | 0.05% |
| Jul 2026 | 37.3% | 26.5% | 27.6% | 7.4% | 1.2% | 0.06% |
| Aug 2026 | 37.7% | 30% | 23.6% | 7.4% | 1.2% | 0.1% |
| Sep 2026 | 38.9% | 34% | 18.6% | 7.3% | 1.2% | 0.06% |
How has the DYMO and Square comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Square took it in May 2026, DYMO took it in August 2026.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among barcode Printer brands worldwide moved from 36.2% to 34%, and its estimated monthly branded searches moved from 185K to 186K.
- Across the 12 months ending September 2026, Square’s estimated Share of Search among barcode Printer brands worldwide held steady at 18.6%, and its estimated monthly branded searches moved from 95.1K to 102K.
How did search popularity change for barcode Printer brands worldwide in September 2026?
2 changes
In September 2026, DYMO gained estimated Share of Search among barcode Printer brands worldwide, from 30% to 34%.
In September 2026, Square lost estimated Share of Search among barcode Printer brands worldwide, from 23.6% to 18.6%.
Other head-to-heads among barcode Printer brands
How each brand is measured
Brandwave collects information about searches that people make online using DYMO’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DYMO
4 branded search terms
- dymo
- dymo label maker
- dymo labelwriter450
- dymo letratag
Square
53 branded search terms
- handheld square terminal
- ipad square pos
- mobile pos square
- pos square
- pos square app
- pos square stand
- pos square system
- pos square terminal
- printer for square pos
- square app pos
- square kds app
- square point of sale
- square point of sale device
- square point of sale equipment
- square point of sale ipad
- square point of sale pos
- square point of sale printer
- square point of sale stand
- square point of sale system
- square point of sale terminal
- square pos
- square pos app
- square pos apps
- square pos charges
- square pos device
- square pos devices
- square pos equipment
- square pos fees
- square pos for ipad
- square pos for iphone
- square pos handheld
- square pos hardware
- square pos ipad
- square pos iphone
- square pos machine
- square pos printer
- square pos reader
- square pos scanner
- square pos software
- square pos solutions
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