Brandwave

How popular isHisense?

In September 2026, people searched for Hisense by name about 685,000 times worldwide, an 18.6% decrease from the previous year. These searches made up 0.23% of all global home theater projector brand searches, placing Hisense sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about home theater projector brands, Hisense appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Hisense is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. SonyShare of searches 86.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. JVCShare of searches 5.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. BenQShare of searches 4.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. EpsonShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. HisenseShare of searches 0.23%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top home theater projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hisense is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. JVC2nd
  3. Epson3rd
  4. BenQ4th
  5. Hisense5th
  6. Optoma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BenQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JVC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hisense2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optoma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home theater projector brands

5 answers

  • Asked ChatGPT

    “Which home theater projector brand should I go to?”

    1. 1Epson
    2. 2BenQ
    3. 3Sony
    4. 4Hisense

  • Asked ChatGPT

    “What are the best home theater projector brands?”

    1. 1JVC
    2. 2Sony
    3. 3Epson
    4. 4BenQ
    5. 5Hisense

  • Asked ChatGPT

    “What's the best home theater projector brand for a dark room?”

    1. 1JVC
    2. 2Sony
    3. 3Epson
    4. 4BenQ

  • Searched Google, AI Overview

    “best home theater projector”

    1. 1Sony
    2. 2BenQ
    3. 3JVC

  • Searched Google, AI Overview

    “projector for movies”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which home theater projector brands compete with Hisense?

    Hisense against home theater projector brands worldwide, by month

    Share of searches by month for Sony, JVC, BenQ, Hisense. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSonyJVCBenQEpsonOptomaHisense
    Oct 202580.4%9.7%6.4%2%1.2%0.32%
    Nov 202583.2%8.1%5.5%2%0.97%0.27%
    Dec 202584.1%7.9%5.2%1.6%0.87%0.32%
    Jan 202685%6.7%5.4%1.7%0.9%0.33%
    Feb 202683.7%8.1%5.3%1.6%0.99%0.27%
    Mar 202682.4%8%6.4%2%1.1%0.21%
    Apr 202684.8%6.7%5.6%1.7%0.9%0.33%
    May 202683.5%8.1%5.5%1.6%0.88%0.33%
    Jun 202683%8%5.7%2%0.97%0.32%
    Jul 202686.5%5.7%5%1.7%0.76%0.34%
    Aug 202687%5.6%4.7%1.7%0.75%0.28%
    Sep 202686.8%5.7%4.8%1.7%0.69%0.23%

    1. 1.Sony

      86.8%

      Held 1st. 3M estimated branded searches, -2.2% vs prior month. Share -0.1 points.

    2. 2.JVC

      5.7%

      Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.BenQ

      4.8%

      Held 3rd. 168K estimated branded searches, 0% vs prior month. Share +0.1 points.

    4. 4.Epson

      1.7%

      Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Optoma

      0.69%

      Held 5th. 24.2K estimated branded searches, -10% vs prior month. Share -0.1 points.

    6. 6.Hisense

      0.23%

      Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

    Compare popularity between Hisense and its closest rivals

    Every comparison with Hisense

    43 comparisons

    How has branded search demand for Hisense changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Hisense worldwide fell from 841K to 685K.
    • Across the 12 months ending September 2026, Hisense’s share of searches among home theater projector brands worldwide held steady, from 0.32% to 0.23%.

    How did search popularity change for home theater projector brands worldwide in September 2026?

    5 changes

    1. Estimated monthly branded searches for Sony worldwide rose 22.3% over 12 measured months, from 2.5M to 3M in September 2026.

    2. Estimated monthly branded searches for JVC worldwide fell 33.2% over 12 measured months, from 301K to 201K in September 2026.

    3. Estimated monthly branded searches for Optoma worldwide fell 33.1% over 12 measured months, from 36.2K to 24.2K in September 2026.

    4. Estimated monthly branded searches for Hisense worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

    5. Estimated monthly branded searches for BenQ worldwide fell 15.1% over 12 measured months, from 198K to 168K in September 2026.

    How are Hisense’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Hisense’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • hisense
    • hisense laser tv
    • hisense projector

    Do you work for Hisense? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Hisense compete?

    Hisense is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    TV brands4th of 711%Show ranking
    Projector brands4th of 911.4%Show ranking
    Fridge brands3rd of 1412.4%Show ranking
    Television brands3rd of 513.2%Show ranking
    Home theater projector brands6th of 60.23%Shown above
    Integrated dishwasher brands2nd of 821.8%Show ranking
    Slimline dishwasher brands2nd of 627.4%Show ranking
    Chest freezer brands1st of 627.4%Show ranking
    Fridge freezer brands1st of 729.8%Show ranking
    Upright freezer brands1st of 730.5%Show ranking
    Bar fridge brands1st of 934.7%Show ranking
    Under counter freezer brands1st of 739.4%Show ranking
    Short throw projector brands2nd of 540.8%Show ranking
    Deep freezer brands1st of 545.1%Show ranking
    Mini fridge brands1st of 849.8%Show ranking
    Laser projector brands5th of 106.2%Show ranking
    Creator with pink hair and a pink jacket

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