Hisense vs Sony:Which is more popular?
In September 2026, Sony had more branded searches than Hisense among home theater projector brands worldwide. Sony had about 3 million branded searches, while Hisense had 8,100. Sony made up 86.8% of all home theater projector brand searches we track, and Hisense accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about home theater projector brands, Sony appeared in four of the five answers and Hisense in two. Sony was mentioned before Hisense in every answer.
Who do people search for more?
Sony, about 375 searches for every 1 for Hisense
Who does AI mention more?
Sony, mentioned in 4 of 5 answers, Hisense in 2
Who does AI recommend more?
Sony, named ahead of Hisense in every answer
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Top home theater projector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hisense was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sony was listed before Hisense in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BenQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JVC3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Epson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optoma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home theater projector brands
5 answers
Asked ChatGPT
“Which home theater projector brand should I go to?”
Asked ChatGPT
“What are the best home theater projector brands?”
Asked ChatGPT
“What's the best home theater projector brand for a dark room?”
Searched Google, AI Overview
“best home theater projector”
Searched Google, AI Overview
“projector for movies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hisense or Sony more popular in search?
This chart shows how often people search Google for Hisense and Sony by name. Each line represents a brand's share of searches for all six home theater projector brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sony, Hisense. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | JVC | BenQ | Epson | Optoma | Hisense |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 9.7% | 6.4% | 2% | 1.2% | 0.32% |
| Nov 2025 | 83.2% | 8.1% | 5.5% | 2% | 0.97% | 0.27% |
| Dec 2025 | 84.1% | 7.9% | 5.2% | 1.6% | 0.87% | 0.32% |
| Jan 2026 | 85% | 6.7% | 5.4% | 1.7% | 0.9% | 0.33% |
| Feb 2026 | 83.7% | 8.1% | 5.3% | 1.6% | 0.99% | 0.27% |
| Mar 2026 | 82.4% | 8% | 6.4% | 2% | 1.1% | 0.21% |
| Apr 2026 | 84.8% | 6.7% | 5.6% | 1.7% | 0.9% | 0.33% |
| May 2026 | 83.5% | 8.1% | 5.5% | 1.6% | 0.88% | 0.33% |
| Jun 2026 | 83% | 8% | 5.7% | 2% | 0.97% | 0.32% |
| Jul 2026 | 86.5% | 5.7% | 5% | 1.7% | 0.76% | 0.34% |
| Aug 2026 | 87% | 5.6% | 4.7% | 1.7% | 0.75% | 0.28% |
| Sep 2026 | 86.8% | 5.7% | 4.8% | 1.7% | 0.69% | 0.23% |
How has the Hisense and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Hisense in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among home theater projector brands worldwide moved from 0.32% to 0.23%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Sony’s share of searches among home theater projector brands worldwide moved from 80.4% to 86.8%, and its estimated monthly branded searches moved from 2.5M to 3M.
How did search popularity change for home theater projector brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hisense’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home theater projector brands
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