BenQ vs Sony:Which is searched more?
In September 2026, Sony had more branded searches than BenQ among home theater projector brands worldwide. Sony was estimated to have 3M branded searches compared to BenQ’s 168K, and held an 88.5% Share of Search versus BenQ’s 4.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BenQ or Sony?
Compare the home theater projector brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sony, BenQ. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | JVC | BenQ | Optoma |
|---|---|---|---|---|
| Oct 2025 | 82.3% | 10% | 6.6% | 1.2% |
| Nov 2025 | 85.1% | 8.2% | 5.6% | 0.99% |
| Dec 2025 | 85.7% | 8.1% | 5.3% | 0.88% |
| Jan 2026 | 86.7% | 6.9% | 5.5% | 0.92% |
| Feb 2026 | 85.3% | 8.3% | 5.4% | 1% |
| Mar 2026 | 84.2% | 8.2% | 6.6% | 1.1% |
| Apr 2026 | 86.5% | 6.8% | 5.7% | 0.92% |
| May 2026 | 85.2% | 8.2% | 5.6% | 0.9% |
| Jun 2026 | 84.9% | 8.2% | 5.9% | 0.99% |
| Jul 2026 | 88.3% | 5.8% | 5.1% | 0.78% |
| Aug 2026 | 88.7% | 5.7% | 4.8% | 0.77% |
| Sep 2026 | 88.5% | 5.9% | 4.9% | 0.7% |
How has the BenQ and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of BenQ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BenQ’s estimated Share of Search among home theater projector brands worldwide moved from 6.6% to 4.9%, and its estimated monthly branded searches moved from 198K to 168K.
- Across the 12 months ending September 2026, Sony’s estimated Share of Search among home theater projector brands worldwide moved from 82.3% to 88.5%, and its estimated monthly branded searches moved from 2.5M to 3M.
How did search popularity change for home theater projector brands worldwide in September 2026?
2 changes
Other head-to-heads among home theater projector brands
How each brand is measured
Brandwave collects information about searches that people make online using BenQ’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.