Brandwave

Epson vs Showtec:Which is more popular?

In September 2026, Showtec had more branded searches than Epson among laser projector brands worldwide. Showtec had about 3,600 branded searches, while Epson had 2,400. Showtec made up 1.9% of all laser projector brand searches we track, and Epson accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about laser projector brands, Epson appeared in three of the five answers and Showtec in none.

Among laser projector brands worldwide in September 2026

Who do people search for more?

Showtec, about 50% more searches than Epson

Showtec 3.6K searchesEpson 2.4K searches

Who does AI mention more?

Epson, mentioned in 3 of 5 answers, Showtec in 0

Epson in 3 of 5Showtec in 0 of 5

Who does AI recommend more?

Epson, the only one of the two named

Epson first in 3Showtec never named

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Top laser projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Epson was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Showtec did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hisense1st
  2. Epson1st
  3. Sony3rd
  4. Kvant4th
  5. X-Laser5th
  6. BenQ6th
  7. Laserworld7th
  8. ADJ–
  9. Chauvet–
  10. Showtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hisense3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BenQ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laserworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kvant1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • X-Laser1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ADJ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chauvet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Showtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser projector brands

5 answers
  • Asked ChatGPT

    “Which laser projector brand should I buy?”

    1. 1Epson
    2. 2Hisense
    3. 3Sony
    4. 4BenQ
  • Asked ChatGPT

    “What are the best laser projector brands?”

    1. 1Sony
    2. 2Epson
    3. 3Hisense
    4. 4BenQ
  • Asked ChatGPT

    “What's the best laser projector brand for stage lighting?”

    1. 1Kvant
    2. 2X-Laser
    3. 3Laserworld
  • Searched Google, AI Overview

    “best laser projector”

    1. 1Hisense
    2. 2Epson
  • Searched Google, AI Overview

    “projector laser lights”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Epson or Showtec more popular in search?

    This chart shows how often people search Google for Epson and Showtec by name. Each line represents a brand's share of searches for all ten laser projector brands we track, month by month, from English-language searches worldwide.

    Epson and Showtec among laser projector brands worldwide, by month

    Share of searches by month for Showtec, Epson. The figures are in the table below the chart.

    View monthly share of searches table
    MonthADJBenQChauvetSonyHisenseLaserworldKvantShowtecEpsonX-Laser
    Oct 202545.9%16.8%11.3%6.1%9.1%3.3%2.7%2.2%1.5%0.96%
    Nov 202539.9%21.8%9.8%6.5%9.7%3.6%2.9%2.9%1.9%1%
    Dec 202542%18.8%10.3%6.9%9.9%3.8%3.1%2.5%1.6%1.1%
    Jan 202641.7%18.7%10.2%6.8%9.9%3.7%3%3%2%0.9%
    Feb 202645.9%16.8%11.2%6.1%7.7%3.3%2.7%3.3%1.8%0.99%
    Mar 202644.1%19.7%10.8%5.9%6.6%3.9%3.2%3.2%1.4%1.1%
    Apr 202643.8%19.6%10.7%5.9%8%3.2%3.2%3.2%1.4%0.95%
    May 202641.9%18.7%10.2%5.6%7.6%5.6%2.5%5.6%1.4%0.9%
    Jun 202636.8%24.6%9%7.4%8.7%6%2.7%2.7%1.5%0.79%
    Jul 202636.8%24.6%9%7.4%9.5%4.9%2.7%2.7%1.5%0.97%
    Aug 202643.3%19.4%10.6%7.1%7.9%4.7%2.6%2.1%1.4%0.94%
    Sep 202648.3%17.7%9.7%6.5%6.2%5.3%2.3%1.9%1.3%0.85%

    How has the Epson and Showtec comparison changed over the last 12 months?

    3 findings
    • Showtec was ahead of Epson in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Epson’s share of searches among laser projector brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
    • Across the 12 months ending September 2026, Showtec’s share of searches among laser projector brands worldwide moved from 2.2% to 1.9%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

    How did search popularity change for laser projector brands worldwide in September 2026?

    2 changes
    1. Estimated monthly branded searches for Showtec worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

    2. Estimated monthly branded searches for Epson worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Epson’s and Showtec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Epson

    1 branded search term

    • epson laser projector

    Showtec

    1 branded search term

    • showtec

    How the Brand Demand Index is measured

    Other head-to-heads among laser projector brands

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