Brandwave

How popular isBenQ?

In September 2026, people searched for BenQ by name about 242,000 times worldwide, an 11% decrease from the previous year. These searches made up 17.7% of all global laser projector brand searches, placing BenQ second out of ten brands. When we asked both ChatGPT and Google AI Overviews about laser projector brands, BenQ appeared in two of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

BenQ is the second most searched of 10 competitors and the sixth most recommended in AI answers.

  1. ADJShare of searches 48.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BenQShare of searches 17.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. ChauvetShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SonyShare of searches 6.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. HisenseShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top laser projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BenQ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BenQ is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hisense1st
  2. Epson1st
  3. Sony3rd
  4. Kvant4th
  5. X-Laser5th
  6. BenQ6th
  7. Laserworld7th
  8. ADJ–
  9. Chauvet–
  10. Showtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hisense3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BenQ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laserworld1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kvant1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • X-Laser1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ADJ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chauvet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Showtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laser projector brands

5 answers
  • Asked ChatGPT

    “Which laser projector brand should I buy?”

    1. 1Epson
    2. 2Hisense
    3. 3Sony
    4. 4BenQ
  • Asked ChatGPT

    “What are the best laser projector brands?”

    1. 1Sony
    2. 2Epson
    3. 3Hisense
    4. 4BenQ
  • Asked ChatGPT

    “What's the best laser projector brand for stage lighting?”

    1. 1Kvant
    2. 2X-Laser
    3. 3Laserworld
  • Searched Google, AI Overview

    “best laser projector”

    1. 1Hisense
    2. 2Epson
  • Searched Google, AI Overview

    “projector laser lights”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which laser projector brands compete with BenQ?

    BenQ against laser projector brands worldwide, by month

    Share of searches by month for ADJ, BenQ, Chauvet, Sony, Hisense, Laserworld, Kvant. The figures are in the table below the chart.

    View monthly share of searches table
    MonthADJBenQChauvetSonyHisenseLaserworldKvantShowtecEpsonX-Laser
    Oct 202545.9%16.8%11.3%6.1%9.1%3.3%2.7%2.2%1.5%0.96%
    Nov 202539.9%21.8%9.8%6.5%9.7%3.6%2.9%2.9%1.9%1%
    Dec 202542%18.8%10.3%6.9%9.9%3.8%3.1%2.5%1.6%1.1%
    Jan 202641.7%18.7%10.2%6.8%9.9%3.7%3%3%2%0.9%
    Feb 202645.9%16.8%11.2%6.1%7.7%3.3%2.7%3.3%1.8%0.99%
    Mar 202644.1%19.7%10.8%5.9%6.6%3.9%3.2%3.2%1.4%1.1%
    Apr 202643.8%19.6%10.7%5.9%8%3.2%3.2%3.2%1.4%0.95%
    May 202641.9%18.7%10.2%5.6%7.6%5.6%2.5%5.6%1.4%0.9%
    Jun 202636.8%24.6%9%7.4%8.7%6%2.7%2.7%1.5%0.79%
    Jul 202636.8%24.6%9%7.4%9.5%4.9%2.7%2.7%1.5%0.97%
    Aug 202643.3%19.4%10.6%7.1%7.9%4.7%2.6%2.1%1.4%0.94%
    Sep 202648.3%17.7%9.7%6.5%6.2%5.3%2.3%1.9%1.3%0.85%
    1. 1.ADJ

      48.3%

      Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share +5 points.

    2. 2.BenQ

      17.7%

      Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -1.7 points.

    3. 3.Chauvet

      9.7%

      Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

    4. 4.Sony

      6.5%

      Moved from 5th to 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

    5. 5.Hisense

      6.2%

      Moved from 4th to 5th. 11.7K estimated branded searches, -13.3% vs prior month. Share -1.7 points.

    6. Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

    7. 7.Kvant

      2.3%

      Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

    8. 8.Showtec

      1.9%

      Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

    9. 9.Epson

      1.3%

      Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

    10. 10.X-Laser

      0.85%

      Held 10th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

    Compare popularity between BenQ and its closest rivals

    Every comparison with BenQ

    30 comparisons

    How has branded search demand for BenQ changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for BenQ worldwide fell from 272K to 242K.
    • Across the 12 months ending September 2026, BenQ’s share of searches among laser projector brands worldwide increased from 16.8% to 17.7%.
    • Across the 12 months ending September 2026, BenQ’s share of searches among laser projector brands worldwide peaked at 24.6% in July 2026 and was lowest at 16.8% in October 2025.

    How did search popularity change for laser projector brands worldwide in September 2026?

    6 changes
    1. In September 2026, ADJ gained share of searches among laser projector brands worldwide, from 43.3% to 48.3%.

    2. In September 2026, Laserworld gained share of searches among laser projector brands worldwide, from 4.7% to 5.3%.

    3. In September 2026, BenQ lost share of searches among laser projector brands worldwide, from 19.4% to 17.7%.

    4. In September 2026, Hisense lost share of searches among laser projector brands worldwide, from 7.9% to 6.2%.

    5. In September 2026, Chauvet lost share of searches among laser projector brands worldwide, from 10.6% to 9.7%.

    6. In September 2026, Sony lost share of searches among laser projector brands worldwide, from 7.1% to 6.5%.

    How are BenQ’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using BenQ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • benq
    • benq monitor
    • benq projector

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    How the Brand Demand Index is measured

    Where does BenQ compete?

    BenQ is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Desk lamp brands3rd of 70.96%Show ranking
    External monitor brands4th of 61.5%Show ranking
    Projector brands7th of 92.8%Show ranking
    Computer monitor brands4th of 65.2%Show ranking
    Home theater projector brands3rd of 64.8%Show ranking
    Portable projector brands3rd of 59.9%Show ranking
    Short throw projector brands4th of 58.2%Show ranking
    Monitor calibrator brands1st of 678.1%Show ranking
    Laser projector brands2nd of 1017.7%Shown above
    Creator with pink hair and a pink jacket

    Is BenQ your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.