Brandwave

BenQ vs X-Rite:Which is more popular by branded search?

In August 2026, BenQ had more branded searches than X-Rite among monitor calibrator brands worldwide. BenQ was estimated to have 135K branded searches compared to X-Rite’s 9.9K, and held a 70% Share of Search versus X-Rite’s 5.1%. These are worldwide searches for English-language branded terms.

Share of Search among monitor calibrator brands worldwide in August 2026Which is more popular in search, BenQ or X-Rite?
BenQ70%135K searches
vs
X-Rite5.1%9.9K searches

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Which is more popular in search, BenQ or X-Rite?

Compare the monitor calibrator brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BenQ and X-Rite among monitor calibrator brands worldwide, by month

Share of Search by month for BenQ, X-Rite. The figures are in the table below the chart.

View monthly share of search table
MonthBenQEIZOX-RiteViewSonicDatacolorCalibrite
Oct 202569.2%17%6.2%4.2%3.4%<0.01%
Nov 202569.2%17%6.2%4.2%3.4%<0.01%
Dec 202570.6%17.3%5.2%3.5%3.5%0.01%
Jan 202669.8%17.1%6.3%3.4%3.4%0.02%
Feb 202667.8%16.6%7.4%4.1%4.1%0.01%
Mar 202669.8%17.1%6.3%3.4%3.4%<0.01%
Apr 202669.3%17%6.2%4.2%3.4%0.01%
May 202669.3%17%6.2%4.2%3.4%0.02%
Jun 202669.3%17%6.2%4.2%3.4%0.01%
Jul 202668.6%16.8%6.2%5%3.4%<0.01%
Aug 202670%17.2%5.1%4.2%3.4%0.01%
Sep 2026——————

How has the BenQ and X-Rite comparison changed over the last 12 months?

  • BenQ was ahead of X-Rite in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, BenQ’s estimated Share of Search among monitor calibrator brands worldwide moved from 69.2% to 70%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 11 months ending August 2026, X-Rite’s estimated Share of Search among monitor calibrator brands worldwide moved from 6.2% to 5.1%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

How did search popularity change for monitor calibrator brands worldwide in August 2026?

  1. In August 2026, BenQ gained estimated Share of Search among monitor calibrator brands worldwide, from 68.6% to 70%.

  2. In August 2026, X-Rite lost estimated Share of Search among monitor calibrator brands worldwide, from 6.2% to 5.1%.

How each brand is measured

Brandwave collects information about searches that people make online using BenQ’s and X-Rite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BenQ

1 branded search term

  • benq

X-Rite

1 branded search term

  • x rite

How the Brand Demand Index is measured

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