Brandwave

Hearing protection brands:Which are searched most?

In September 2026, Loop was the most searched among hearing protection brands worldwide, with an estimated 673K branded searches and 53% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Loop53%
  2. Honeywell35.4%
  3. Mack's9.1%
  4. 3M Peltor1.9%
  5. Etymotic0.64%

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Share of SearchLeaderboard

Compare the earplug and ear muff brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hearing protection brands worldwide, by month

Share of Search by month for Loop, Honeywell, Mack's. The figures are in the table below the chart.

View monthly share of search table
MonthLoopHoneywellMack's3M PeltorEtymotic
Oct 202543.9%43.9%9.2%1.9%0.97%
Nov 202554%36.1%7.6%1.6%0.79%
Dec 202553.1%35.5%9.1%1.5%0.78%
Jan 202644%44%9.3%1.9%0.79%
Feb 202643.9%43.9%9.4%1.9%0.97%
Mar 202639.1%47.8%10.2%2.1%0.86%
Apr 202642.8%42.8%11.1%2.3%0.94%
May 202647.8%39.1%10%2.1%1.1%
Jun 202644.2%44.2%9.3%1.6%0.65%
Jul 202653.1%35.5%9.1%1.6%0.64%
Aug 202652.8%35.3%9.2%1.9%0.78%
Sep 202653%35.4%9.1%1.9%0.64%

This month’s ranking, September 2026

  1. 1.Loop

    53%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Honeywell

    35.4%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Mack's

    9.1%

    Held 3rd. 116K estimated branded searches, -1.1% vs prior month. Share -0.1 points.

  4. 4.3M Peltor

    1.9%

    Held 4th. 23.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Etymotic

    0.64%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among hearing protection brands worldwide?

In September 2026, Loop was the most searched among hearing protection brands worldwide, with an estimated 673K branded searches and 53% estimated Share of Search within this set. Honeywell is in 2nd place, 17.6 percentage points behind at 35.4% Share of Search.

Global hearing protection brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Loop43.9% → 53%54%Nov 202539.1%Mar 20262nd → 1st
Honeywell43.9% → 35.4%47.8%Mar 202635.3%Aug 20261st → 2nd
Mack's9.2% → 9.1%11.1%Apr 20267.6%Nov 20253rd
3M Peltor1.9%2.3%Apr 20261.5%Dec 20254th
Etymotic0.97% → 0.64%1.1%May 20260.64%Sep 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Loop’s estimated Share of Search among hearing protection brands worldwide increased from 43.9% to 53%.
  • Across the 12 months ending September 2026, Honeywell’s estimated Share of Search among hearing protection brands worldwide decreased from 43.9% to 35.4%.
  • Across the 12 months ending September 2026, Loop’s estimated Share of Search among hearing protection brands worldwide peaked at 54% in November 2025 and was lowest at 39.1% in March 2026.
  • Across the 12 months ending September 2026, Honeywell’s estimated Share of Search among hearing protection brands worldwide peaked at 47.8% in March 2026 and was lowest at 35.3% in August 2026.
  • Across the 12 months ending September 2026, Mack's’ estimated Share of Search among hearing protection brands worldwide peaked at 11.1% in April 2026 and was lowest at 7.6% in November 2025.
  • Across the 12 months ending September 2026, Loop rose from 2nd to 1st among hearing protection brands worldwide.
  • Across the 12 months ending September 2026, Honeywell fell from 1st to 2nd among hearing protection brands worldwide.
  • Across the 12 months ending September 2026, Mack's, 3M Peltor and Etymotic held steady: their estimated Share of Search among hearing protection brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hearing protection brands worldwide in September 2026?

  1. Estimated monthly branded searches for Loop worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

  2. Estimated monthly branded searches for Etymotic worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  3. Estimated monthly branded searches for Honeywell worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How the Brand Demand Index is measured

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