Brandwave

How popular isMack's in search?

In September 2026, there were an estimated 116K branded searches for Mack's worldwide which held steady over the last 12 months. Mack's holds 9.1% estimated Share of Search among hearing protection brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Loop53%
  2. Honeywell35.4%
  3. Mack's9.1%
  4. 3M Peltor1.9%
  5. Etymotic0.64%
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Which hearing protection brands compete with Mack's?

Mack's against hearing protection brands worldwide, by month

Share of Search by month for Loop, Honeywell, Mack's. The figures are in the table below the chart.

View monthly share of search table
MonthLoopHoneywellMack's3M PeltorEtymotic
Oct 202543.9%43.9%9.2%1.9%0.97%
Nov 202554%36.1%7.6%1.6%0.79%
Dec 202553.1%35.5%9.1%1.5%0.78%
Jan 202644%44%9.3%1.9%0.79%
Feb 202643.9%43.9%9.4%1.9%0.97%
Mar 202639.1%47.8%10.2%2.1%0.86%
Apr 202642.8%42.8%11.1%2.3%0.94%
May 202647.8%39.1%10%2.1%1.1%
Jun 202644.2%44.2%9.3%1.6%0.65%
Jul 202653.1%35.5%9.1%1.6%0.64%
Aug 202652.8%35.3%9.2%1.9%0.78%
Sep 202653%35.4%9.1%1.9%0.64%

  1. 1.Loop

    53%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Honeywell

    35.4%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Mack's

    9.1%

    Held 3rd. 116K estimated branded searches, -1.1% vs prior month. Share -0.1 points.

  4. 4.3M Peltor

    1.9%

    Held 4th. 23.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Etymotic

    0.64%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Mack's and its closest rivals

Every comparison with Mack's

How has branded search demand for Mack's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mack's worldwide held steady at 116K.
  • Across the 12 months ending September 2026, Mack's’ estimated Share of Search among hearing protection brands worldwide peaked at 11.1% in April 2026 and was lowest at 7.6% in November 2025.

How did search popularity change for hearing protection brands worldwide in September 2026?

  1. Estimated monthly branded searches for Loop worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

  2. Estimated monthly branded searches for Etymotic worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  3. Estimated monthly branded searches for Honeywell worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Where does Mack's compete?

Mack's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hearing protection brands3rd of 59.1%Shown above
Ear protection brands2nd of 519%Show ranking

How is Mack's measured?

Brandwave collects information about searches that people make online using Mack's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • mack s
  • macks
  • macks earplug

Do you work for Mack's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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