Etymotic vs Mack's:Which is searched more?
In September 2026, Mack's had more branded searches than Etymotic among hearing protection brands worldwide. Mack's was estimated to have 116K branded searches compared to Etymotic’s 8.1K, and held a 9.1% Share of Search versus Etymotic’s 0.64%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Etymotic or Mack's?
Compare the earplug and ear muff brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mack's, Etymotic. The figures are in the table below the chart.
View monthly share of search table
| Month | Loop | Honeywell | Mack's | 3M Peltor | Etymotic |
|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 43.9% | 9.2% | 1.9% | 0.97% |
| Nov 2025 | 54% | 36.1% | 7.6% | 1.6% | 0.79% |
| Dec 2025 | 53.1% | 35.5% | 9.1% | 1.5% | 0.78% |
| Jan 2026 | 44% | 44% | 9.3% | 1.9% | 0.79% |
| Feb 2026 | 43.9% | 43.9% | 9.4% | 1.9% | 0.97% |
| Mar 2026 | 39.1% | 47.8% | 10.2% | 2.1% | 0.86% |
| Apr 2026 | 42.8% | 42.8% | 11.1% | 2.3% | 0.94% |
| May 2026 | 47.8% | 39.1% | 10% | 2.1% | 1.1% |
| Jun 2026 | 44.2% | 44.2% | 9.3% | 1.6% | 0.65% |
| Jul 2026 | 53.1% | 35.5% | 9.1% | 1.6% | 0.64% |
| Aug 2026 | 52.8% | 35.3% | 9.2% | 1.9% | 0.78% |
| Sep 2026 | 53% | 35.4% | 9.1% | 1.9% | 0.64% |
How has the Etymotic and Mack's comparison changed over the last 12 months?
3 findings
- Mack's was ahead of Etymotic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Etymotic’s estimated Share of Search among hearing protection brands worldwide moved from 0.97% to 0.64%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Mack's’ estimated Share of Search among hearing protection brands worldwide moved from 9.2% to 9.1%, and its estimated monthly branded searches held steady at 116K.
How did search popularity change for hearing protection brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Etymotic worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
Other head-to-heads among hearing protection brands
How each brand is measured
Brandwave collects information about searches that people make online using Etymotic’s and Mack's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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