How popular isEtymotic in search?
In September 2026, there were an estimated 8.1K branded searches for Etymotic worldwide which is down 33.1% over the last 12 months. Etymotic holds 0.64% estimated Share of Search among hearing protection brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hearing protection brands compete with Etymotic?
Share of Search by month for Loop, Honeywell, Mack's, Etymotic. The figures are in the table below the chart.
View monthly share of search table
| Month | Loop | Honeywell | Mack's | 3M Peltor | Etymotic |
|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 43.9% | 9.2% | 1.9% | 0.97% |
| Nov 2025 | 54% | 36.1% | 7.6% | 1.6% | 0.79% |
| Dec 2025 | 53.1% | 35.5% | 9.1% | 1.5% | 0.78% |
| Jan 2026 | 44% | 44% | 9.3% | 1.9% | 0.79% |
| Feb 2026 | 43.9% | 43.9% | 9.4% | 1.9% | 0.97% |
| Mar 2026 | 39.1% | 47.8% | 10.2% | 2.1% | 0.86% |
| Apr 2026 | 42.8% | 42.8% | 11.1% | 2.3% | 0.94% |
| May 2026 | 47.8% | 39.1% | 10% | 2.1% | 1.1% |
| Jun 2026 | 44.2% | 44.2% | 9.3% | 1.6% | 0.65% |
| Jul 2026 | 53.1% | 35.5% | 9.1% | 1.6% | 0.64% |
| Aug 2026 | 52.8% | 35.3% | 9.2% | 1.9% | 0.78% |
| Sep 2026 | 53% | 35.4% | 9.1% | 1.9% | 0.64% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53% | 673K | 0% | +0.1 points | |
| 2, held 2nd | 35.4% | 450K | 0% | +0.1 points | |
| 3, held 3rd | 9.1% | 116K | -1.1% | -0.1 points | |
| 4, held 4th | 1.9% | 23.8K | 0% | 0 points | |
| 5, held 5th | 0.64% | 8.1K | -18.2% | -0.1 points |
1.
Loop53%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.
35.4%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Mack's9.1%
Held 3rd. 116K estimated branded searches, -1.1% vs prior month. Share -0.1 points.
1.9%
Held 4th. 23.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Etymotic0.64%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Etymotic and its closest rivals
Every comparison with Etymotic
4 comparisons
How has branded search demand for Etymotic changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Etymotic worldwide fell from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Etymotic’s estimated Share of Search among hearing protection brands worldwide held steady, from 0.97% to 0.64%.
How did search popularity change for hearing protection brands worldwide in September 2026?
3 changes

Estimated monthly branded searches for Loop worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

Estimated monthly branded searches for Etymotic worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

Estimated monthly branded searches for Honeywell worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How is Etymotic measured?
Brandwave collects information about searches that people make online using Etymotic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- etymotic
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Is Etymotic your brand?
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