Brandwave

How popular isEtymotic in search?

In September 2026, there were an estimated 8.1K branded searches for Etymotic worldwide which is down 33.1% over the last 12 months. Etymotic holds 0.64% estimated Share of Search among hearing protection brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Loop53%
  2. Honeywell35.4%
  3. Mack's9.1%
  4. 3M Peltor1.9%
  5. Etymotic0.64%
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Which hearing protection brands compete with Etymotic?

Etymotic against hearing protection brands worldwide, by month

Share of Search by month for Loop, Honeywell, Mack's, Etymotic. The figures are in the table below the chart.

View monthly share of search table
MonthLoopHoneywellMack's3M PeltorEtymotic
Oct 202543.9%43.9%9.2%1.9%0.97%
Nov 202554%36.1%7.6%1.6%0.79%
Dec 202553.1%35.5%9.1%1.5%0.78%
Jan 202644%44%9.3%1.9%0.79%
Feb 202643.9%43.9%9.4%1.9%0.97%
Mar 202639.1%47.8%10.2%2.1%0.86%
Apr 202642.8%42.8%11.1%2.3%0.94%
May 202647.8%39.1%10%2.1%1.1%
Jun 202644.2%44.2%9.3%1.6%0.65%
Jul 202653.1%35.5%9.1%1.6%0.64%
Aug 202652.8%35.3%9.2%1.9%0.78%
Sep 202653%35.4%9.1%1.9%0.64%
  1. 1.Loop

    53%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Honeywell

    35.4%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Mack's

    9.1%

    Held 3rd. 116K estimated branded searches, -1.1% vs prior month. Share -0.1 points.

  4. 4.3M Peltor

    1.9%

    Held 4th. 23.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Etymotic

    0.64%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Etymotic and its closest rivals

How has branded search demand for Etymotic changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Etymotic worldwide fell from 12.1K to 8.1K.
  • Across the 12 months ending September 2026, Etymotic’s estimated Share of Search among hearing protection brands worldwide held steady, from 0.97% to 0.64%.

How did search popularity change for hearing protection brands worldwide in September 2026?

  1. Estimated monthly branded searches for Loop worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

  2. Estimated monthly branded searches for Etymotic worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  3. Estimated monthly branded searches for Honeywell worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How is Etymotic measured?

Brandwave collects information about searches that people make online using Etymotic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • etymotic

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How the Brand Demand Index is measured

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Is Etymotic your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.