Brandwave

Etymotic vs Honeywell:Which is searched more?

In September 2026, Honeywell had more branded searches than Etymotic among hearing protection brands worldwide. Honeywell was estimated to have 450K branded searches compared to Etymotic’s 8.1K, and held a 35.1% Share of Search versus Etymotic’s 0.63%. These are worldwide searches for English-language branded terms.

Share of Search among hearing protection brands worldwide in September 2026Which is more popular in search, Etymotic or Honeywell?
Etymotic0.63%8.1K searches
vs
Honeywell35.1%450K searches

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Which is more popular in search, Etymotic or Honeywell?

Compare the earplug and ear muff brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Etymotic and Honeywell among hearing protection brands worldwide, by month

Share of Search by month for Honeywell, Etymotic. The figures are in the table below the chart.

View monthly share of search table
MonthLoopHoneywellMack's3M PeltorEtymotic
Oct 202544.5%43.5%9.2%1.9%0.96%
Nov 202554.4%35.7%7.5%1.5%0.79%
Dec 202553.6%35.1%9%1.5%0.77%
Jan 202644.5%43.6%9.3%1.9%0.78%
Feb 202644.4%43.4%9.3%1.9%0.96%
Mar 202639.7%47.3%10.1%2%0.85%
Apr 202643.4%42.4%11%2.2%0.93%
May 202648.3%38.7%9.9%2%1%
Jun 202644.8%43.8%9.2%1.5%0.65%
Jul 202653.6%35.2%9%1.5%0.63%
Aug 202653.3%35%9.1%1.8%0.77%
Sep 202653.4%35.1%9%1.9%0.63%

How has the Etymotic and Honeywell comparison changed over the last 12 months?

  • Honeywell was ahead of Etymotic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Etymotic’s estimated Share of Search among hearing protection brands worldwide moved from 0.96% to 0.63%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
  • Across the 12 months ending September 2026, Honeywell’s estimated Share of Search among hearing protection brands worldwide moved from 43.5% to 35.1%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for hearing protection brands worldwide in September 2026?

  1. Estimated monthly branded searches for Etymotic worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  2. Estimated monthly branded searches for Honeywell worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Other head-to-heads among hearing protection brands

How each brand is measured

Brandwave collects information about searches that people make online using Etymotic’s and Honeywell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Etymotic

1 branded search term

  • etymotic

Honeywell

2 branded search terms

  • honeywell
  • honeywell nz

How the Brand Demand Index is measured

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