Brandwave

DSC vs Honeywell:Which is more popular?

In September 2026, Honeywell had more branded searches than DSC among alarm panel brands worldwide. Honeywell had about 450,000 branded searches, while DSC had 2,400. Honeywell made up 45.3% of all alarm panel brand searches we track, and DSC accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about alarm panel brands, Honeywell appeared in all four answers and DSC in three. DSC and Honeywell were each mentioned first in two of the four answers.

Among alarm panel brands worldwide in September 2026

Who do people search for more?

Honeywell, about 188 searches for every 1 for DSC

Honeywell 450K searchesDSC 2.4K searches

Who does AI mention more?

Honeywell, mentioned in every answer we collected

Honeywell in 4 of 4DSC in 3 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

DSC first in 2Honeywell first in 2

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Top alarm panel brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Honeywell appeared in all four answers. DSC was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DSC and Honeywell were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qolsys1st
  2. Honeywell2nd
  3. DSC3rd
  4. DMP4th
  5. Bosch5th
  6. ADT–
  7. Ring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honeywell4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Qolsys3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DSC3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DMP3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ADT0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ring0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about alarm panel brands

4 answers

  • Asked ChatGPT

    “Which alarm panel brand should I buy?”

    1. 1Qolsys
    2. 2DSC
    3. 3Honeywell
    4. 4DMP

  • Asked ChatGPT

    “What are the best alarm panel brands?”

    1. 1Honeywell
    2. 2Qolsys
    3. 3DSC
    4. 4Bosch
    5. 5DMP

  • Asked ChatGPT

    “What's the best alarm panel brand for property security?”

    1. 1DMP
    2. 2Bosch
    3. 3DSC
    4. 4Honeywell

  • Searched Google, AI Overview

    “home alarm panel”

    1. 1Qolsys
    2. 2Honeywell

  • Searched Google, AI Overview

    “commercial alarm system”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is DSC or Honeywell more popular in search?

This chart shows how often people search Google for DSC and Honeywell by name. Each line represents a brand's share of searches for all seven alarm panel brands we track, month by month, from English-language searches worldwide.

DSC and Honeywell among alarm panel brands worldwide, by month

Share of searches by month for Honeywell, DSC. The figures are in the table below the chart.

View monthly share of searches table
MonthADTHoneywellQolsysDSCDMPBoschRing
Oct 202554.2%44.7%0.54%0.36%0.06%0.05%0.02%
Nov 202550.9%48.2%0.47%0.32%0.06%0.05%0.02%
Dec 202555.2%43.8%0.53%0.35%0.07%0.05%0.02%
Jan 202654.4%44.8%0.44%0.29%0.06%0.05%0.02%
Feb 202656.5%42.5%0.51%0.27%0.07%0.05%0.02%
Mar 202652%47.1%0.46%0.31%0.06%0.05%0.02%
Apr 202656.3%42.9%0.42%0.28%0.07%0.05%0.02%
May 202655.3%43.9%0.43%0.28%0.06%0.06%0.03%
Jun 202649.6%49.6%0.4%0.22%0.06%0.04%0.02%
Jul 202653.8%45.4%0.44%0.29%0.05%0.06%0.03%
Aug 202658.4%40.8%0.4%0.26%0.06%0.04%0.02%
Sep 202653.9%45.3%0.44%0.24%0.05%0.05%0.03%

How has the DSC and Honeywell comparison changed over the last 12 months?

3 findings
  • Honeywell was ahead of DSC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DSC’s share of searches among alarm panel brands worldwide moved from 0.36% to 0.24%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
  • Across the 12 months ending September 2026, Honeywell’s share of searches among alarm panel brands worldwide moved from 44.7% to 45.3%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for alarm panel brands worldwide in September 2026?

2 changes

  1. In September 2026, Honeywell gained share of searches among alarm panel brands worldwide, from 40.8% to 45.3%.

  2. Estimated monthly branded searches for DSC worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DSC’s and Honeywell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DSC

1 branded search term

  • dsc alarm

Honeywell

1 branded search term

  • honeywell

How the Brand Demand Index is measured

Other head-to-heads among alarm panel brands

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