Brandwave

How popular isDSC?

In September 2026, people searched for DSC by name about 2,400 times worldwide, a 45.5% decrease from the previous year. These searches made up 0.24% of all global alarm panel brand searches, placing DSC fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about alarm panel brands, DSC appeared in three of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

DSC is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. ADTShare of searches 53.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. HoneywellShare of searches 45.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. QolsysShare of searches 0.44%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. DSCShare of searches 0.24%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. DMPShare of searches 0.05%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

+2 more

DSC website (opens in a new tab)

Follow DSC and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top alarm panel brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, DSC was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DSC is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qolsys1st
  2. Honeywell2nd
  3. DSC3rd
  4. DMP4th
  5. Bosch5th
  6. ADT–
  7. Ring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honeywell4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Qolsys3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DSC3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DMP3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ADT0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ring0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about alarm panel brands

4 answers

  • Asked ChatGPT

    “Which alarm panel brand should I buy?”

    1. 1Qolsys
    2. 2DSC
    3. 3Honeywell
    4. 4DMP

  • Asked ChatGPT

    “What are the best alarm panel brands?”

    1. 1Honeywell
    2. 2Qolsys
    3. 3DSC
    4. 4Bosch
    5. 5DMP

  • Asked ChatGPT

    “What's the best alarm panel brand for property security?”

    1. 1DMP
    2. 2Bosch
    3. 3DSC
    4. 4Honeywell

  • Searched Google, AI Overview

    “home alarm panel”

    1. 1Qolsys
    2. 2Honeywell

  • Searched Google, AI Overview

    “commercial alarm system”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which alarm panel brands compete with DSC?

DSC against alarm panel brands worldwide, by month

Share of searches by month for ADT, Honeywell, DSC. The figures are in the table below the chart.

View monthly share of searches table
MonthADTHoneywellQolsysDSCDMPBoschRing
Oct 202554.2%44.7%0.54%0.36%0.06%0.05%0.02%
Nov 202550.9%48.2%0.47%0.32%0.06%0.05%0.02%
Dec 202555.2%43.8%0.53%0.35%0.07%0.05%0.02%
Jan 202654.4%44.8%0.44%0.29%0.06%0.05%0.02%
Feb 202656.5%42.5%0.51%0.27%0.07%0.05%0.02%
Mar 202652%47.1%0.46%0.31%0.06%0.05%0.02%
Apr 202656.3%42.9%0.42%0.28%0.07%0.05%0.02%
May 202655.3%43.9%0.43%0.28%0.06%0.06%0.03%
Jun 202649.6%49.6%0.4%0.22%0.06%0.04%0.02%
Jul 202653.8%45.4%0.44%0.29%0.05%0.06%0.03%
Aug 202658.4%40.8%0.4%0.26%0.06%0.04%0.02%
Sep 202653.9%45.3%0.44%0.24%0.05%0.05%0.03%

  1. 1.ADT

    53.9%

    Held 1st. 535K estimated branded searches, -16.9% vs prior month. Share -4.5 points.

  2. 2.Honeywell

    45.3%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +4.5 points.

  3. 3.Qolsys

    0.44%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.DSC

    0.24%

    Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  5. 5.DMP

    0.05%

    Held 5th. 530 estimated branded searches, -18.5% vs prior month. Share 0 points.

  6. 6.Bosch

    0.05%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Ring

    0.03%

    Held 7th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between DSC and its closest rivals

Every comparison with DSC

6 comparisons

How has branded search demand for DSC changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DSC worldwide fell from 4.4K to 2.4K.
  • Across the 12 months ending September 2026, DSC’s share of searches among alarm panel brands worldwide held steady, from 0.36% to 0.24%.

How did search popularity change for alarm panel brands worldwide in September 2026?

6 changes

  1. In September 2026, Honeywell gained share of searches among alarm panel brands worldwide, from 40.8% to 45.3%.

  2. In September 2026, ADT lost share of searches among alarm panel brands worldwide, from 58.4% to 53.9%.

  3. Estimated monthly branded searches for DSC worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

  4. Estimated monthly branded searches for Qolsys worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for DMP worldwide fell 32.1% over 12 measured months, from 780 to 530 in September 2026.

  6. Estimated monthly branded searches for Bosch worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are DSC’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using DSC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dsc alarm

How the Brand Demand Index is measured

Who owns DSC?

DSC is owned by Johnson Controls. Brandwave does not track any other brands owned by Johnson Controls.

Do you work for DSC? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is DSC your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free