Brandwave

How popular isADT in search?

In September 2026, there were an estimated 535K branded searches for ADT worldwide which is down 19.7% over the last 12 months. ADT holds 24% estimated Share of Search among alarm panel brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ring48.2%
  2. ADT24%
  3. Honeywell20.1%
  4. Bosch7.5%
  5. DSC0.16%
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Which alarm panel brands compete with ADT?

ADT against alarm panel brands worldwide, by month

Share of Search by month for Ring, ADT, Honeywell, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthRingADTHoneywellBoschDSC
Oct 202546.4%25%20.6%7.7%0.2%
Nov 202550.7%21.9%20.8%6.4%0.25%
Dec 202552.9%22.4%17.8%6.7%0.26%
Jan 202647%25.4%20.9%6.4%0.25%
Feb 202650.5%24.8%18.6%5.8%0.27%
Mar 202643.8%25.6%23.2%7.1%0.28%
Apr 202645.4%26.5%20.2%7.6%0.24%
May 202646.1%25.6%20.4%7.7%0.24%
Jun 202647.8%22.5%22.5%6.9%0.18%
Jul 202648%24%20.2%7.6%0.16%
Aug 202646.8%26.3%18.4%8.4%0.15%
Sep 202648.2%24%20.1%7.5%0.16%

  1. 1.Ring

    48.2%

    Held 1st. 1.1M estimated branded searches, -6% vs prior month. Share +1.4 points.

  2. 2.ADT

    24%

    Held 2nd. 535K estimated branded searches, -16.9% vs prior month. Share -2.4 points.

  3. 3.Honeywell

    20.1%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Bosch

    7.5%

    Held 4th. 169K estimated branded searches, -17.6% vs prior month. Share -0.8 points.

  5. 5.DSC

    0.16%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between ADT and its closest rivals

Every comparison with ADT

How has branded search demand for ADT changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for ADT worldwide fell from 667K to 535K.
  • Across the 12 months ending September 2026, ADT’s estimated Share of Search among alarm panel brands worldwide decreased from 25% to 24%.
  • Across the 12 months ending September 2026, ADT’s estimated Share of Search among alarm panel brands worldwide peaked at 26.5% in April 2026 and was lowest at 21.9% in November 2025.

How did search popularity change for alarm panel brands worldwide in September 2026?

  1. In September 2026, Honeywell gained estimated Share of Search among alarm panel brands worldwide, from 18.4% to 20.1%.

  2. In September 2026, Ring gained estimated Share of Search among alarm panel brands worldwide, from 46.8% to 48.2%.

  3. In September 2026, ADT lost estimated Share of Search among alarm panel brands worldwide, from 26.3% to 24%.

  4. In September 2026, Bosch lost estimated Share of Search among alarm panel brands worldwide, from 8.4% to 7.5%.

  5. Estimated monthly branded searches for DSC worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

Where does ADT compete?

ADT is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fire alarm brands3rd of 616.2%Show ranking
Home alarm brands3rd of 517.1%Show ranking
Alarm panel brands2nd of 524%Shown above
Doorbell camera brands2nd of 328.9%Show ranking

How is ADT measured?

Brandwave collects information about searches that people make online using ADT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • adt
  • adt alarm
  • adt home security
  • adt security

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How the Brand Demand Index is measured

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