ADT vs Arlo:Which is more popular by branded search?
In August 2026, Arlo had more branded searches than ADT among home alarm brands worldwide. Arlo was estimated to have 397K branded searches compared to ADT’s 6.6K, and held a 13.1% Share of Search versus ADT’s 0.22%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ADT or Arlo?
Compare the home alarm brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arlo, ADT. The figures are in the table below the chart.
View monthly share of search table
| Month | Ring | Eufy | Arlo | SimpliSafe | ADT |
|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 31% | 15.2% | 7.7% | 0.21% |
| Nov 2025 | 45.7% | 33.9% | 13.5% | 6.7% | 0.18% |
| Dec 2025 | 51% | 31.1% | 12% | 5.7% | 0.19% |
| Jan 2026 | 51.3% | 29.5% | 12.8% | 6.1% | 0.24% |
| Feb 2026 | 51.4% | 26.9% | 14.6% | 6.7% | 0.27% |
| Mar 2026 | 46.5% | 32% | 14.5% | 6.8% | 0.22% |
| Apr 2026 | 46% | 30.5% | 16% | 7.3% | 0.24% |
| May 2026 | 47.4% | 31.6% | 14% | 6.8% | 0.22% |
| Jun 2026 | 49.5% | 31.1% | 12.7% | 6.4% | 0.21% |
| Jul 2026 | 48.4% | 30.5% | 13.8% | 7% | 0.23% |
| Aug 2026 | 46.6% | 33.4% | 13.1% | 6.6% | 0.22% |
| Sep 2026 | — | — | — | — | — |
How has the ADT and Arlo comparison changed over the last 12 months?
3 findings
- Arlo was ahead of ADT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ADT’s estimated Share of Search among home alarm brands worldwide moved from 0.21% to 0.22%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home alarm brands worldwide moved from 15.2% to 13.1%, and its estimated monthly branded searches moved from 484K to 397K.
How did search popularity change for home alarm brands worldwide in August 2026?
1 change
In August 2026, Arlo lost estimated Share of Search among home alarm brands worldwide, from 13.8% to 13.1%.
How each brand is measured
Brandwave collects information about searches that people make online using ADT’s and Arlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.