Brandwave

ADT vs DSC:Which is more popular?

In September 2026, ADT had more branded searches than DSC among alarm panel brands worldwide. ADT had about 535,000 branded searches, while DSC had 2,400. ADT made up 53.9% of all alarm panel brand searches we track, and DSC accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about alarm panel brands, DSC appeared in three of the four answers and ADT in none.

Among alarm panel brands worldwide in September 2026

Who do people search for more?

ADT, about 223 searches for every 1 for DSC

ADT 535K searchesDSC 2.4K searches

Who does AI mention more?

DSC, mentioned in 3 of 4 answers, ADT in 0

DSC in 3 of 4ADT in 0 of 4

Who does AI recommend more?

DSC, the only one of the two named

DSC first in 3ADT never named

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Top alarm panel brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, DSC was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ADT did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qolsys1st
  2. Honeywell2nd
  3. DSC3rd
  4. DMP4th
  5. Bosch5th
  6. ADT–
  7. Ring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honeywell4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Qolsys3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DSC3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DMP3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ADT0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ring0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about alarm panel brands

4 answers

  • Asked ChatGPT

    “Which alarm panel brand should I buy?”

    1. 1Qolsys
    2. 2DSC
    3. 3Honeywell
    4. 4DMP

  • Asked ChatGPT

    “What are the best alarm panel brands?”

    1. 1Honeywell
    2. 2Qolsys
    3. 3DSC
    4. 4Bosch
    5. 5DMP

  • Asked ChatGPT

    “What's the best alarm panel brand for property security?”

    1. 1DMP
    2. 2Bosch
    3. 3DSC
    4. 4Honeywell

  • Searched Google, AI Overview

    “home alarm panel”

    1. 1Qolsys
    2. 2Honeywell

  • Searched Google, AI Overview

    “commercial alarm system”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ADT or DSC more popular in search?

This chart shows how often people search Google for ADT and DSC by name. Each line represents a brand's share of searches for all seven alarm panel brands we track, month by month, from English-language searches worldwide.

ADT and DSC among alarm panel brands worldwide, by month

Share of searches by month for ADT, DSC. The figures are in the table below the chart.

View monthly share of searches table
MonthADTHoneywellQolsysDSCDMPBoschRing
Oct 202554.2%44.7%0.54%0.36%0.06%0.05%0.02%
Nov 202550.9%48.2%0.47%0.32%0.06%0.05%0.02%
Dec 202555.2%43.8%0.53%0.35%0.07%0.05%0.02%
Jan 202654.4%44.8%0.44%0.29%0.06%0.05%0.02%
Feb 202656.5%42.5%0.51%0.27%0.07%0.05%0.02%
Mar 202652%47.1%0.46%0.31%0.06%0.05%0.02%
Apr 202656.3%42.9%0.42%0.28%0.07%0.05%0.02%
May 202655.3%43.9%0.43%0.28%0.06%0.06%0.03%
Jun 202649.6%49.6%0.4%0.22%0.06%0.04%0.02%
Jul 202653.8%45.4%0.44%0.29%0.05%0.06%0.03%
Aug 202658.4%40.8%0.4%0.26%0.06%0.04%0.02%
Sep 202653.9%45.3%0.44%0.24%0.05%0.05%0.03%

How has the ADT and DSC comparison changed over the last 12 months?

3 findings
  • ADT was ahead of DSC in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ADT’s share of searches among alarm panel brands worldwide moved from 54.2% to 53.9%, and its estimated monthly branded searches moved from 667K to 535K.
  • Across the 12 months ending September 2026, DSC’s share of searches among alarm panel brands worldwide moved from 0.36% to 0.24%, and its estimated monthly branded searches moved from 4.4K to 2.4K.

How did search popularity change for alarm panel brands worldwide in September 2026?

2 changes

  1. In September 2026, ADT lost share of searches among alarm panel brands worldwide, from 58.4% to 53.9%.

  2. Estimated monthly branded searches for DSC worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using ADT’s and DSC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ADT

4 branded search terms

  • adt
  • adt alarm
  • adt home security
  • adt security

DSC

1 branded search term

  • dsc alarm

How the Brand Demand Index is measured

Other head-to-heads among alarm panel brands

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