How popular isXiaomi in search?
In September 2026, there were an estimated 7.8M branded searches for Xiaomi worldwide which held steady over the last 12 months. Xiaomi holds 58.4% estimated Share of Search among standing fan brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which standing fan brands compete with Xiaomi?
Share of Search by month for Xiaomi, Dyson, Honeywell. The figures are in the table below the chart.
View monthly share of search table
| Month | Xiaomi | Dyson | Honeywell | Lasko | Vornado |
|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 36.1% | 4% | 0.72% | 0.3% |
| Nov 2025 | 49.5% | 46.1% | 3.4% | 0.71% | 0.27% |
| Dec 2025 | 54.3% | 41.4% | 3% | 0.89% | 0.36% |
| Jan 2026 | 57.9% | 36.5% | 4% | 1.2% | 0.43% |
| Feb 2026 | 58.2% | 36.7% | 4% | 0.73% | 0.32% |
| Mar 2026 | 62.6% | 32.3% | 4.3% | 0.59% | 0.23% |
| Apr 2026 | 58.3% | 36.8% | 4% | 0.53% | 0.31% |
| May 2026 | 58.2% | 36.7% | 4% | 0.62% | 0.46% |
| Jun 2026 | 57.4% | 36.6% | 4.9% | 0.59% | 0.55% |
| Jul 2026 | 62% | 32.4% | 4.3% | 0.64% | 0.6% |
| Aug 2026 | 58% | 36.9% | 4.1% | 0.59% | 0.45% |
| Sep 2026 | 58.4% | 37.5% | 3.4% | 0.46% | 0.27% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 7.8M | +21.2% | +0.4 points | |
| 2, held 2nd | 37.5% | 5M | +22.2% | +0.6 points | |
| 3, held 3rd | 3.4% | 450K | 0% | -0.7 points | |
| 4, held 4th | 0.46% | 61.6K | -6.5% | -0.1 points | |
| 5, held 5th | 0.27% | 35.5K | -29.5% | -0.2 points |
1.
Xiaomi58.4%
Held 1st. 7.8M estimated branded searches, +21.2% vs prior month. Share +0.4 points.
2.
Dyson37.5%
Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share +0.6 points.
3.4%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
Lasko0.46%
Held 4th. 61.6K estimated branded searches, -6.5% vs prior month. Share -0.1 points.
5.
Vornado0.27%
Held 5th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.2 points.
Compare search popularity between Xiaomi and its closest rivals
Every comparison with Xiaomi
20 comparisons
- Dyson vs Xiaomi
- Apple iPhone vs Xiaomi
- Google vs Xiaomi
- Apple TV vs Xiaomi
- Govee vs Xiaomi
- OPPO vs Xiaomi
- Roku vs Xiaomi
- Philips vs Xiaomi
- Google Chromecast vs Xiaomi
- Amazon Fire TV vs Xiaomi
- Apple TV 4K vs Xiaomi
- Honeywell vs Xiaomi
- Chromecast vs Xiaomi
- Samsung vs Xiaomi
- BenQ vs Xiaomi
- Nvidia Shield vs Xiaomi
- Lasko vs Xiaomi
- Vornado vs Xiaomi
- Anglepoise vs Xiaomi
- Lume Cube vs Xiaomi
How has branded search demand for Xiaomi changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Xiaomi worldwide held steady, from 8.2M to 7.8M.
- Across the 12 months ending September 2026, Xiaomi’s estimated Share of Search among standing fan brands worldwide decreased from 58.9% to 58.4%.
- Across the 12 months ending September 2026, Xiaomi’s estimated Share of Search among standing fan brands worldwide peaked at 62.6% in March 2026 and was lowest at 49.5% in November 2025.
How did search popularity change for standing fan brands worldwide in September 2026?
4 changes
In September 2026, Dyson gained estimated Share of Search among standing fan brands worldwide, from 36.9% to 37.5%.
In September 2026, Honeywell lost estimated Share of Search among standing fan brands worldwide, from 4.1% to 3.4%.
Estimated monthly branded searches for Lasko worldwide fell 37.8% over 12 measured months, from 99K to 61.6K in September 2026.
Estimated monthly branded searches for Vornado worldwide fell 13.8% over 12 measured months, from 41.2K to 35.5K in September 2026.
Where does Xiaomi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smartphone brands | 3rd of 5 | 1.6% | Show ranking |
| Video streaming devices | 1st of 6 | 47.3% | Show ranking |
| Fan brands | 1st of 5 | 51.3% | Show ranking |
| Desk lamp brands | 1st of 6 | 55.3% | Show ranking |
| Standing fan brands | 1st of 5 | 58.4% | Shown above |
| Streaming device brands | 1st of 5 | 67.1% | Show ranking |
How is Xiaomi measured?
Brandwave collects information about searches that people make online using Xiaomi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- xiaomi
- xiaomi 14
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